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    Getting Started With Later Influence

    Olivya
    • Updated

    In this Article:

    New to Later Influence? You’re in the right place! Whether you're launching your first campaign or scaling your program, this article will walk you through the essentials to get up and running quickly.

    What is Later Influence?

    Later Influence is Later’s dedicated platform for influencer marketing that makes it easy to find the right influencers, manage partnerships at scale, and report on performance—all in one place. 

    With Later Influence, you can:

    Campaign Types

    This video introduces two common types of influencer marketing campaigns, awareness campaigns and product launches, including their goals, examples of content deliverables, and metrics to focus on:

    Once you’ve decided on your campaign type and goals, there are several incentivization strategies you can use. These include gifting or cash, affiliate marketing, promo or Shopify codes, and more.

    Workflows & Automation

    The campaign workflow feature is an essential tool with powerful automation capabilities used to manage influencers throughout your collaborations.

    Understanding Workflow Stages

    This video shows you how Later Influence’s workflow stages make managing your influencer campaigns a breeze:

    For more on maximizing the power of Later’s workflow stages, see:

    Reviewing Applicants

    Once you have applicants to your campaign, it’s time to review them! This video explains how to review applicant details, approve or drop them in bulk or individually, and how to collaborate with your team using the voting feature:

    For more on managing and reviewing applicants to your campaigns, see:

    Message Automation

    The following video shows you how Later Influence’s message automation features take the stress out of campaign management:

    For more on creator communications and message automation, see:

    Best Practices

    Running a Campaign to Completion

    In this video, you'll learn best practices that will help you run a successful campaign through to completion, including 8 golden rules on maintaining a positive brand reputation with influencers:

    For more on the actions mentioned in this video, see:

    Working with Influencers

    This video walks you through actionable best practices for working with influencers, whether you’re new to influencer marketing or looking to optimize your strategy:

    For more on the topics mentioned in this video, see:

    We also recommend checking out the following resources from the Later blog on working with influencers:

    Gifting Campaigns

    We recommend providing cash incentives where possible, but if you’re starting your program and evaluating your budget, gifting campaigns can also be a great option. Gifting campaigns incentivize creators to introduce your product to consumers and encourage them to generate authentic content for your brand. Using Later Influence, you can easily find and connect with influencers to participate in gifting campaigns. 

    For more on gifting campaign best practices and how to know if it’s the right campaign type for you, see the following resources:

    Supporting Creators

    If your creators need technical support, they can submit a support request with our team. In addition, we have the following creator-facing articles on common questions to help them through the process:

    For more creator support materials, see Creator Campaign Support in the Later Social Help Center.

    Implementation Help

    Below are some additional resources you can reference as you work with our team to get set up on Later Influence:

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