Applicants are creators who have submitted a campaign application. In Later Influence, they appear in the Applied workflow stage.

This is where you and your team decide who to move forward into the campaign and who to drop. Careful review at this stage helps ensure that the creators you work with align with your brand and campaign goals.

How to review applicants individually

1. Go to the Applied stage of your campaign workflow.
2. Select an applicant’s profile image to open their review sidebar.
3. Review key details, including:
   • Recent content — up to 20 of their most recent Instagram or Pinterest posts.
   • Campaign history — see if they’ve participated in your campaigns before, and how they performed
   • Application responses — answers to custom questions, concepts, or proposed rates
   • Lists & properties — any tags or custom data your team has assigned.
4. Use the Thumbs up / Thumbs down buttons to signal preferences.
   • You can sort applicants later by total net votes.
5. Decide whether to:
   • Accept → promotes the creator to the next stage of your workflow.
   • Drop → moves them to Dropped (they won’t be notified).
     • Remember: Dropped creators can always be re-added later.
6. Navigate to the next applicant with the arrows at the bottom of the creators lightbox profile.
   
   

Reviewing applicants in bulk

1. In the Applied stage, use checkboxes (or Select All) to choose multiple applicants.
2. Click Accept or Drop in the action bar.
   

Collaboration tools

• Voting system: Each team member can Upvote or Downvote applicants. This provides a quick way to gather input across your team.
• Shareable review link: Share applicant profiles with stakeholders outside Later Influence to gather feedback. Learn more here: Shareable Link Overview
• Sort by votes: Prioritize strong applicants by sorting based on net votes.

Brand Safety checks

Later Influence includes built-in tools to help assess whether applicants are a good fit for your brand:

• Audience authenticity flag — highlights suspicious engagement patterns.
• Content preview — lets you quickly scan recent posts for tone, values, or potential red flags.
• Campaign history — see if they’ve been reliable in past collaborations.
• Custom questions — use the application form to screen for compliance requirements, eligibility, or brand fit (e.g., “Are you comfortable posting about alcohol?”).

Best practices

• Define review criteria: Decide as a team what you’re looking for (audience demographics, engagement, niche fit, reliability).
• Leverage safety features: Use authenticity flags, content previews, and campaign history for brand safety checks.
• Collaborate: Use voting and review links to keep the process transparent.

Troubleshooting common questions

“I dropped a creator by accident.”

Find them in the Dropped stage and add them back to the relevant stage.

“A creator says they weren’t notified after being dropped.”

Correct — creators are not notified when dropped.

“Why can’t I move someone from Invited → Applied manually?”

Creators must apply themselves — this ensures opt-in consent.