A clear understanding of all terms and agreements is crucial for any influencer marketing collaboration. Influencers are required to confirm their agreement of Later Influence™ (formerly Mavrck)'s Terms of Use and an Influencer Agreement for each campaign they participate in.

Overview

All campaigns utilize Later Influence's Terms of Use. Influencer Agreements are customized to your program across all campaigns. You can also enable campaign-specific Terms of Service in addition.

Influencers confirm agreement at two points: when first applying to a campaign, and when confirming their participation after they have been accepted to the campaign. 

When influencers confirm an agreement, a record is kept with their name, global user ID, the date and time, and the document link. These records are available upon request.

In this article:

• Terms of Use
• Influencer Agreement
• Campaign-specific Terms of Service
• E-Signature
• Require Influencers to View Contracts

Terms of Use

Influencers must agree to Later Influence's Terms of Use to participate in campaigns. View Later Influence's Terms of Use here: https://www.mavrck.co/legal/ terms-of-use/

The influencer-facing label for Later Influence's Terms of Use is Terms of Use. 

Influencer Agreement

All programs should utilize a custom Influencer Agreement document. This document outlines expectations for the influencers who participate in your campaigns, including payment terms and content rights.

The Influencer Agreement is customized at the program level, meaning it applies to all your campaigns, though you may add additional campaign-specific terms as needed.

A template for the Influencer Agreement document is provided during the Later Influence onboarding process. Your Customer Success Manager will work with you to ensure all recommended points are covered and your legal team is encouraged to review. The Influencer Agreement may be hosted on the Later Influence domain or on your own domain. 

The influencer-facing label for the Influencer Agreement document is customizable; the default label is Influencer Agreement.

Disabling the Influencer Agreement

If influencer agreements will be negotiated outside of the platform, the Later Influence team can disable the Influencer Agreement link from your campaign applications. Please note that this update will only apply to new campaigns created after the Influencer Agreement link is disabled. 

Campaign-specific Terms of Service

Optionally, you may add also additional campaign-specific terms to any campaign. 

Campaign-specific Terms of Service documents must be hosted on your own domain. Within the Application section of a campaign's Setup tab, enter a link to the document in the Campaign-Specific Terms of Service field.

The influencer-facing label for campaign-specific Terms of Service is Program Terms. 

Influencer Contracts

The platform also enables you to generate and export printable contracts for influencers to sign and return.

To generate a contract for an influencer to sign, navigate to the Influencer Deliverables section of the campaign. In the Influencer Contract section, use the pencil icon to make any influencer-specific edits, then click download. Share the downloaded file with influencers via email.

Customize the template contract that populates in new campaigns in the Settings section. Contracts will auto-populate the Influencer Agreement link with a placeholder agreement; you must edit the contract and enter the link to your own agreement.

These contracts are optional and signed copies are not stored in the platform.

E-Signature

Require influencers to provide e-signatures to submit campaign applications or confirm participation.

To enable e-signatures, please reach out to your CSM.

Require Influencers to View Contracts

Related Articles

• Campaign Application Flow
• Customizing A Campaign Application
• Confirming Participation