The Influencer Lightbox is one way to view an influencer's profile. For an overview of other profile views, see Navigating Influencer Profiles.
The Influencer Lightbox provides a holistic view of an influencer's content and performance, allowing you to review their profile to determine if they are a fit for your program.
Access the Influencer Lightbox
Click an influencer's profile image from any page.
Lightbox Contents
The Lightbox contains three main sections:
The header and preview content are always visible. Click the⋮ (vertical ellipses) icon in the upper-right corner to expand the details panel, with three tabs of additional information.
Header
The following information is included in the lightbox header, regardless of campaign status:
- Influencer name, age, location
- Instagram handle and bio
- Followers and average metrics of connected social accounts
- Next-Previous toggles to view multiple influencers
The following tools are included in the Lightbox header when applicable:
- Applicant Review: If the Lightbox is opened from the Applied stage of a campaign, the header will include action buttons to vote on the influencer or accept/reject them. For additional detail, see Reviewing Applicants.
- Rate and/or Concept: Influencer-submitted rates and/or concepts are displayed in the Lightbox header. For additional detail, see Requesting Rate and/or Concept from Influencers.
Preview content
A grid containing 20 recent posts from an influencer's Instagram and/or Pinterest, with engagement data.
Instagram content is displayed by default. If applicable, click the Pinterest account in the header to preview Pinterest content.
Details panel
Click the ⋮ (vertical ellipses) icon in the upper-right corner to expand three tabs of additional information: Insights, History, Actions.
Insights Tab
- Top Interests (Topics)
- Audience Authenticity Flag
- Content Warnings
- Incentive Advisor (Beta)
- Audience Insights
- Total Change in Follower Count (Beta)
- Total Follower Count (Beta)
Not all Insights are available for all influencers. Influencers who have authenticated their social accounts with the platform and/or participated in campaigns will have a greater level of detail.
History Tab
- Membership Registration Date
- Campaign History
If an influencer has opted into your program, their join date will be listed under the Membership header. If they have not opted into your program, this field will be blank.
If an influencer has been invited to or participated in any of your campaigns, they will be listed here with an indicator of their status in the campaign and thumbnails of any content created.
Campaign status tags are color-coded to represent an influencer's participation status in a campaign workflow:
- Gray: Invited, Candidates, or Applied stages
- Orange: Active campaign stage
- Green: Complete
Actions Tab
Take action on an influencer's profile.
- Campaigns: Add influencer to an existing campaign.
- Lists: View all lists associated with influencer or add to additional lists.
- Comments: Internal comments visible at the program level.
- Influencer Properties: View or edit any influencer properties the influencer has provided.