The Influencer Lightbox is one way to view an influencer's profile. For an overview of other profile views, see Navigating Influencer Profiles.

The Influencer Lightbox provides a holistic view of an influencer's content and performance, allowing you to review their profile to determine if they are a fit for your program.

Open the Influencer Lightbox

To open the Influencer Lightbox, select an influencer's profile image (not their name) from any page, such as from search results or the list of campaign participants.

The Influencer Lightbox contains three main sections:

1. Header
2. Preview Content
3. Details Panel, which has three tabs:
   • Insights
   • History
   • Actions

The header and preview content are always visible. To expand the details panel and the Insights, History, and Actions tabs, select the «(double chevron) icon on the right side of the page.

Header

The following information is included in the Influencer Lightbox header, regardless of campaign status:

• Influencer name, age, location
• Instagram handle and bio
• Followers and average metrics of connected social accounts

The following tools are included in the Lightbox header when applicable:

• Applicant Review: If the Lightbox is opened from the Applied stage of a campaign, the header will include action buttons to vote on the influencer or accept/reject them. For more details, see Reviewing Applicants.
• Rate and/or Concept: Influencer-submitted rates and/or concepts are displayed in the Lightbox header. For additional detail, see Requesting Rate and/or Concept from Influencers.

Preview Content

Under the header, a grid containing the 20 most recent posts from an influencer's Instagram and/or Pinterest will be displayed. Hover over the images to display their engagement data.

Details Panel

Select the «(double chevron) icon on the right side of the page to expand three tabs of additional information: Insights, History, and Actions.

Insights

The Insights tab includes:

• Top Interests (Topics)
• Brand Safety, which includes:
  • Audience Analysis
  • Content Warnings
• Incentive Advisor (Beta)
• Audience Insights
• Total Change in Follower Count (Beta)
• Total Follower Count (Beta)

History

• Membership: If an influencer has opted into your program, their join date will be listed under this header.
  • If they haven't opted into your program, this field will be blank.
• Campaign History: If an influencer has been invited to or participated in any of your campaigns, they will be listed here with an indicator of their status in the campaign and thumbnails of any content created. Campaign status tags are color-coded to represent an influencer's participation status in a campaign workflow:
  • Gray: Invited, Candidates, or Applied stages
  • Blue: Active campaign stage
  • Green: Complete
  • Red: Dropped

Actions

From the Actions tab, you can take the following actions on an influencer's profile:

• Campaigns: Add the influencer to an existing campaign
• Lists: View all lists associated with influencer, or add them to additional lists
• Comments: Internal comments visible at the program level
• Influencer Properties: View or edit any influencer properties the influencer has provided