The Brand Suitability Report is designed to help you quickly and confidently assess whether a creator is a good fit for your brand. It combines AI-powered research with our proprietary scoring system to give you clear, actionable insights about potential risks and alignment.

How the report works

1. Research: AI scans publicly available sources about the creator — including news articles, blogs, interviews, industry reports, and forums.
2. Analysis: Findings are mapped to 12 risk categories, weighted by the system’s inferred brand sensitivity.
3. Scoring: Our proprietary scoring framework converts these into:
   • Intrinsic Risk Scores
   • Brand Sensitivity Scores
   • An overall Suitability Rating and recommendation

Each report is organized into four main sections, giving you multiple ways to assess fit — from a quick overview to a detailed breakdown.

How to generate the Brand Suitability Report

1. Navigate to the creator's profile and click on their profile image
2. This will open the Influencer Lightbox
3. From here to the Brand Suitability tab.
4. Click Generate Report.

What’s in the report

Executive Summary

A snapshot of the creator’s overall suitability, including:

Metric		Definition	How to interpret
Overall Risk Score		A brand-agnostic measure combining intrinsic risk levels across 12 categories to show the total amount of risk associated with a creator. Reflects the general likelihood that partnering with this creator could expose your brand to reputational, legal, or ethical concerns.	Overall risk score = how risky a creator is in general (before considering what your specific brand cares about).
Brand Sensitivity Index		A measure of how strict your brand is across all risk categories.  Helps contextualize how strictly your brand will evaluate potential creators.	High Index = your brand has more areas of concern and lower tolerance for risk. Low Index = your brand is more flexible or risk-tolerant.
Suitability Rating		A weighted score that combines the creator’s Intrinsic Risk Level with your Brand Sensitivity Score, showing how well they align overall.	Higher ratings = a better alignment and lower partnership risk Lower ratings = potential misalignment or higher partnership risk.

Detailed Category Assessments

Breakdowns across 12 risk categories (e.g. profanity, political content, misinformation, competitor conflicts). Each category includes:

• Intrinsic Risk Level: The objective severity of the risk, regardless of brand.
• Brand Sensitivity Score: How much that risk might matter to your brand.
• Supporting Sources: Links to the articles or content used in the assessment.

Key Findings

Highlights of:

• Major red flags or controversies
• Positive indicators, such as strong alignment or past brand partnerships
• Historical collaborations (when available)

Data Confidence

Every report includes a confidence level and any noted data gaps. This illustrates the comprehensiveness of the findings, along with any data gaps — so you know where to look more closely.

How to use the report

• Check the Executive Summary for quick decision-making.
• Dig into the Detailed Category Assessments when you need to understand specific risks or alignment issues.
• Combine the Suitability Rating alongside your team’s judgment to determine whether to move forward, monitor, or decline a partnership