Draft Review is where your team reviews creator content before it goes live. You can use it to evaluate content against campaign requirements, brand guidelines, legal requirements, and creative expectations before creators publish.

Drafts can be uploaded by creators through Later Social or by brand and internal users directly within Later Influence.

For information about enabling Draft Review in a campaign, see Workflow Stages: Draft & Draft Review.

Draft Review Requirements 

Draft Review is only available in campaigns that have both the Draft and Draft Review workflow stages enabled.

Creators automatically move into Draft Review after all required draft deliverables have been submitted.

Find Drafts That Need Review

When creators submit drafts, a Review Drafts task appears in your Tasks list.

You can review drafts from:

• Tasks
• The Draft Review workflow stage
• Campaign Details

To open a creator’s drafts:

1. Open the campaign.
2. Select Workflow.
3. Select Draft Review.
4. Select the creator’s arrow icon to open Campaign Details.
5. Open the Drafts tab.

Understand the Draft Review Experience

Drafts are organized by deliverable, allowing you to review content in the context of the assigned campaign requirements.

Each draft displays:

• Draft media
• Caption copy
• Deliverable details
• Submission date
• Version information
• Upload source
• Review history

If multiple versions have been submitted, each version is labeled and stored. The newest version appears first while previous versions remain available for comparison.

Review Draft Content

Before approving a draft, review it against:

• Campaign requirements
• Brand guidelines
• Required messaging
• FTC disclosure requirements
• Creative quality standards
• Required hashtags and mentions
• Accuracy of information

If applicable, compare the submitted content against the creator’s original concept and campaign brief.

Collect Internal Feedback

Before sending feedback to the creator, gather input from anyone involved in the approval process.

This may include:

• Brand stakeholders
• Campaign managers
• Legal teams
• Compliance reviewers
• Client teams

Use Internal Comments to capture discussions that should remain visible only to your team.

Examples include:

• Internal approval notes
• Client requests
• Legal concerns
• Team recommendations

Internal comments are never visible to creators.

Collect Feedback from Clients and Stakeholders

If external stakeholders need to review content, generate a Draft Review Shareable Link.

Shareable Links allow reviewers outside your Later Influence account to:

• View drafts without logging in
• Review drafts grouped by deliverable
• View version history
• Leave comments
• Leave quick replies
• Review creator information
• View connected social channels

Comments submitted through Shareable Links appear in Later Influence for your team to review.

For setup instructions, see Shareable Review Links: Draft Review.

Consolidate Feedback

Before communicating with creators, review all collected feedback and consolidate it into a single set of revision requests.

This helps prevent:

• Conflicting instructions
• Duplicate requests
• Unnecessary revision cycles

Creators are more likely to complete revisions successfully when they receive one clear set of expectations.

Leave Creator Feedback

Use Feedback for the Influencer for comments that creators should see.

Examples include:

• Revision requests
• Missing requirements
• Caption updates
• Disclosure corrections
• Approval notes

Creators can view this feedback in Later Social. Feedback remains attached to the draft review history, allowing creators to reference previous comments during future revisions.

Select a Review Outcome

After reviewing the draft, select the appropriate review status.

• Approved: Select Approved when the content is ready to publish exactly as submitted. No further action is required.
• Approved with Corrections: Select Approved with Corrections when only minor changes are required.
  • Examples include:
    • Small caption updates
    • Hashtag corrections
    • Minor formatting adjustments
  • The creator does not need to submit another draft.
• Needs Work: Select Needs Work when substantial revisions are required.
  • Examples include:
    • Missing campaign requirements
    • Significant creative changes
    • Compliance concerns
    • Incorrect messaging
  • The creator must submit a revised version.

Send Feedback to the Creator

After selecting a review status:

1. Review your comments.
2. Select Send to Influencer.

Move Creators Through the Workflow

After all drafts have been reviewed:

• Approved or Approved with Corrections: Move the creator to Content Creation. The creator can proceed toward publication.
• Needs Work: Move the creator back to Draft. The creator can revise the content and submit a new version for review.

Review Version History

When creators submit revisions:

• New versions are automatically added to draft history
• Previous versions remain available
• Version labels identify each revision

Review version history before requesting additional changes to ensure previous feedback has already been addressed.

Best Practices

• Establish a single approval owner whenever possible.
• Consolidate stakeholder feedback before sending it to creators.
• Use Internal Comments for team discussions.
• Keep creator-facing feedback specific and actionable.
• Review version history before requesting changes.
• Use Approved with Corrections for minor edits that do not require another review cycle.
• Review drafts promptly to keep campaigns moving toward publication.

Related Articles

• Workflow Stages: Draft & Draft Review
• Shareable Review Links: Draft Review
• Stay Organized with Tasks
• Message Templates