Campaigns in Later Influence allow you to collaborate with creators, manage deliverables, and automate communication. This article explains the available creation options and walks through each campaign setup tab

Start a New Campaign

When you create a new campaign, all setup tabs start with default templates. You’ll configure each section before launching.

To create a new campaign:

1. Open the Campaigns tab from the main menu
2. Select + Create New, then Campaign
3. Enter your campaign details 
   • Name: Enter a unique name for this campaign. Creators see this name when they join the campaign.
   • Description: Enter details about the campaign and its goals. This won't be shown to influencers.
4. Select Create Campaign

You’ll be taken to the Setup tab of your draft campaign.

Campaign Setup Overview

Each campaign includes seven setup tabs. These tabs define internal details, creator-facing information, and automated communication.

You can access all tabs from the Setup menu of your draft campaign:

Marketing Plan

The Marketing Plan tab contains internal campaign details.

Use this tab to set:

• Campaign name 
• Campaign description 
• Brand suitability guidelines
  • Learn more: Brand Suitability: How to Evaluate Creator–Brand Fit with Confidence
• Incentive budget 

Deliverables

The Deliverables tab defines what creators are expected to submit.

Here, you can:

• Specify required content types 
• Set due dates 
• Add links or reference materials

Clear deliverables help creators understand expectations before participating.

Application

The Application tab controls how your campaign application appears to creators.

In this tab, you can:

• Upload or change the application image 
• Customize the information creators must provide with questions 
  • Read more: Application Questions: Collect Creator Insights and Filter by Their Responses

Application setup helps ensure you collect the right details upfront.

Brief

The Brief tab explains your brand guidelines and creative direction. Here, you can also include a short overview to get creators excited to apply.

A standard template is provided by default. You can edit the template directly, or remove it and paste in your own brief

This is where you align creators on messaging, tone, and content requirements.

Incentives

The Incentives tab explains what creators will receive for participating.

Incentives may include:

• Cash payments 
• Gift cards 
• Free or shipped products 
• Other rewards

Learn more: Assigning Incentives: How to Create and Configure Creator Rewards

Workflow Stages

Workflow Stages define how creators move through your campaign.

These stages help you:

• Track progress 
• Manage approvals 
• Keep campaigns organized

Workflow stages can also trigger automated messages when used with message templates.

Learn more: Overview of Later Influence’s Campaign Workflow Stages & Logic

Message Templates

Message Templates control the emails sent to creators throughout the campaign.

You can customize messages for:

• Invitations 
• Status changes 
• Follow up on Drafts

Using templates helps you communicate consistently while saving time and need to be adjusted prior to setting a campaign live. 

Read more: Message Templates: How to Keep Creators Informed Automatically