Fulfilling an incentive means the payment or reward has been delivered to the creator. Every incentive has a fulfillment status that tracks where it is in this process.

For an overview of all incentive types, see Incentives Overview.

Fulfillment Types

Integrated fulfillment 

Incentives fulfilled through Stripe (cash) or Tango Card (gift cards). When fulfilled, real funds are transferred to the creator. For details, see Compensating Creators: Stripe Incentives and Tango Card Integration: Gift Card Incentives.

Offline fulfillment

All other incentive types — product, promo codes, offline cash, offline gift cards, and other. Fulfillment in Later updates the status and records the event, but no payment is processed through the platform.

Fulfillment Statuses

Archival status is separate from fulfillment status. Incentives can be archived or unarchived at any time regardless of their fulfillment status.

Only Fulfilled incentives are included in cost reporting. Pending, Ready, Draft, and Rejected incentives are excluded from all cost metrics.

The Fulfillment Process

Assignment

Incentives are created at the campaign level or assigned to individual creators. Once created, their status is Pending (or Draft if the creator is in the Candidates phase).

Readying

An incentive must be set to Ready before it can be fulfilled. This typically happens automatically when a creator enters the Pre-Payment or Post-Payment workflow stage, if the incentive is linked to one of those stages.

1. In Later Influence, open your campaign and select the Workflow tab
2. Select the arrow icon next to the creator to open their campaign details
3. Select the Incentives tab
4. Select the ellipsis icon next to the incentive and select Set to Ready

Fulfillment

Once an incentive is Ready, it can be fulfilled.

Fulfill from the campaign workflow (single or bulk)

1. In Later Influence, open your campaign and select the Workflow tab
2. Open the relevant payment stage (Pre-Payment or Post-Payment)
3. Select the creators you want to pay
4. Select the fulfillment method if applicable
5. Review the readied incentives and confirm available funds if using an integration
6. Select Pay

Fulfill from a creator's campaign details

1. In Later Influence, open your campaign and select the Workflow tab
2. Select the |← arrow next to the creator to open their campaign details
3. Select the Incentives tab
4. Select Fulfill next to the relevant incentive

If the Fulfill button is disabled, the incentive hasn't been readied yet. Select the ellipsis icon next to it and choose Set to Ready, then try again.

Rejection

If an incentive should not be fulfilled, set its status to Rejected to prevent accidental payment. Rejected incentives remain visible in the creator's campaign details but are hidden from the creator in their campaign manager.

Dropping a creator from a campaign sets their incentives to Draft, not Rejected.

Managing Fulfilled Incentives

Integrated incentives (Stripe, Tango Card)

Once fulfilled, a transaction is created. If the transaction fails, the incentive status reverts to Ready and can be re-fulfilled. Fulfilled integrated incentives cannot be edited otherwise.

Offline incentives

Fulfilled status can be changed back to any other status if needed, allowing you to edit the incentive details.

For more on transactions, see Transactions.

An incentive is any payment or gift provided to influencers for their participation in a campaign.

All incentives have an incentive fulfillment status. Fulfillment statuses are used to accurately report costs, track progress against a budget, and ensure that incentives are fulfilled at the right time.

For an overview of all incentive functionality, see Incentives Overview.

In this article:

• Incentive Fulfillment Definition
• Fulfillment Statuses
• Fulfillment Process
• Managing Fulfilled Incentives

Incentive Fulfillment Definition

Fulfilling an incentive indicates that the payment or gift has been provided to the influencer. 

Integrated Fulfillment: Pay influencers through the platform.

• Later Influence offers the following integrations to fulfill incentives entirely within the platform: cash payments Stripe and gift card payments via Tango Card.
• When these incentive types are fulfilled, transactions are created with the payment partner, and real funds are delivered to the influencer.

Offline Fulfillment: Manage payments outside the platform. 

• All other incentive types are considered offline incentives, including product incentives, promo codes, manual cash and gift card payments, and other.
• When offline incentives are fulfilled in Later Influence, there is no direct link to actual funds or delivery to influencers. The fulfillment of offline incentives is an indicator used to track costs and progress towards completion.

Incentive Fulfillment Statuses

Incentive fulfillment statuses are updated as influencers progress through the campaign workflow. Fulfillment statuses may be updated automatically or manually.

There are five incentive fulfillment statuses:

• Pending: Incentive has been assigned to an influencer, but is not ready to be fulfilled yet.
• Ready: Incentive is ready to be fulfilled, because the influencer has satisfied the criteria. 
• Fulfilled: Incentive has been fulfilled.
• Rejected: Incentive has been revoked from the influencer and will not be fulfilled.
• Draft: Incentive has been assigned to an influencer, but they are not in the Participants phase of the workflow.*

*The Draft fulfillment status may also appear as a blank field. There are two reasons an incentive may have the Draft fulfillment status: an influencer is added to the Candidates phase of a campaign with a campaign-level incentive, or, an influencer is dropped from a campaign. See more information in the process section below.  

Archival Status

Separately, incentives can also be archived and unarchived, no matter their fulfillment status. An incentive's archival status is unrelated to its fulfillment status.

Archiving incentives is recommended when you have campaigns that have been complete for a long time. Incentives can be un-archived at any time.

Fulfillment Status and Cost Reporting

All cost metrics are calculated using Fulfilled incentives.

Ready, Draft, Pending, and Rejected incentives are excluded from all cost metrics as only paid content bound to a creator is used for calculations.

See Incentive & Cost Reporting for additional detail.

Incentive Fulfillment Process

The basic process to fulfill incentives includes three steps, detailed below. Click each step to expand additional details.

In some cases, incentives should not be fulfilled. When applicable, the fulfillment status of these incentives can be set to Rejected to prevent other users from sending any unintended payments.

Managing Fulfilled Incentives

Transactions

A transaction is created when an incentive is fulfilled using a payment integration. Transactions have transaction statuses, distinct from the fulfillment statuses of the incentives they are related to. 

When a transaction's status is Pending or Complete, the related incentive's fulfillment status is Fulfilled and cannot be changed. When the transaction status is Failed, the fulfillment status of the related incentive reverts back to Ready and can be re-fulfilled with a new transaction.

See Transactions for additional detail.

Unfulfilling Incentives

Fulfilled incentives cannot be edited.

The fulfillment status of offline incentives can be changed from Fulfilled back to any other status, enabling you to edit other details. Incentives can be unfulfilled using the same steps outlined above to fulfill from an influencer's campaign details or the Incentives tab.

Integrated incentives like Stripe, or Tango Card cannot be edited after they are fulfilled unless the transaction fails, as explained above.