Later Influence gives you powerful reporting tools to measure the success of your influencer marketing programs. From at-a-glance dashboards to in-depth campaign reports, you can connect costs to outcomes, benchmark results, and share insights with your team or stakeholders.

These tools help you move beyond vanity metrics and prove the true business value of influencer marketing.

Where to Find Reporting

• Dashboard → Quick, high-level overview of your entire program. Great for tracking key metrics and spotting trends over the last 7, 30, or 90 days.
• Reports → Detailed campaign and cross-campaign analysis, including ROI, costs, and content-level performance. Supports filters by campaign(s) and date range.

Dashboard: At-a-Glance Metrics

The Dashboard provides a snapshot of your full instance, updated in real-time:

You’ll see:

• Influencers → Total number of active creators and whether your program is growing or shrinking.
• Posts → How many campaign posts were created in the selected period.
• Engagements → Total likes, comments, and clicks.
• Impressions → How many people saw campaign content.
• Engagement Rate (ER%) → The average engagement rate across your campaigns.
• Tracking Links → Clicks and conversions if you’re using affiliate or tracking links.
• Top Influencers (last 7 days) → Creators ranked by engagement, impressions, or engagement rate.

This is the best place for a quick check-in on program health.

Reports: In-Depth Campaign Analysis

When you need more detail, head to the Reports section. Reports let you measure individual campaign results, compare campaigns, or even analyze your program over time.

Reports include:

• Campaign performance → Posts, engagements, impressions, and ROI.
• Costs & incentives → See Committed, Ready, and Paid incentives, plus cost-per-result metrics (CPE, CPM, CPP).
• Content performance → Identify your top-performing posts by engagement, impressions, or clicks.
• Creator performance → See which influencers contributed most across your campaigns.
• Acquisition metrics → Track new members acquired through forms, links, or embeds.
• Paid vs organic performance → Compare boosted content with organic posts (requires Meta integration).
• Forecasting → Estimate performance before posts go live, helping you plan and set expectations.

Sharing & Export Options

Shareable Links → Create live links to campaign performance reports so collaborators can view results without logging in.

Exports → Download reports as CSV or PDF for presentations or to combine with other reporting tools.

When you click the Export button from the Reports section, you’ll see the following choices:

• Entire Page (PDF) → Exports the full report page in a presentation-ready PDF format. Useful for sharing with stakeholders who want a clean overview without editing data.
• Campaigns Table (CSV) → Exports campaign-level metrics into a CSV file. Good for deeper analysis or combining with other datasets.
• Social Platforms Table (CSV) → Exports performance data broken down by social platform (e.g., Instagram, TikTok, Pinterest). Great for comparing results across channels.
• Top Content (CSV) → Exports a list of top-performing posts by engagement, impressions, clicks, etc.
• Top Influencers (CSV) → Exports a list of top-performing creators, with their contributions across campaigns.