The Campaign Performance Report gives you a detailed view of a single campaign's results. You can view it inside Later Influence or share it as a live link that doesn't require a login.

For program-level reporting across multiple campaigns, see Reporting Overview.

Access the Report

In Later Influence, open any campaign and select the Performance tab. The report is available regardless of campaign status.

Report Sections

Header

Appears only on the shareable report page, not within the platform view. Includes campaign name, description, budget, and content due date (pulled from the Marketing Plan). To omit the budget from the header, leave the Budget field blank in the Marketing Plan or set it to 0.

Summary

A high-level snapshot of the campaign's overall performance:

• Engagements: total likes, comments, shares, clicks, and saves
• Impressions: total times campaign content was viewed
• Engagement Rate: Engagements ÷ Impressions × 100
• Posts: total bound posts (includes Reels, Stories, TikToks)
• Estimated Cost of Content: total fulfilled incentive value across all posts
• Total Cost of Campaign: total fulfilled incentives across the campaign
• Estimated Value Generated (EMV): estimated dollar value of organic exposure
• Estimated ROI: EMV ÷ Total Cost of Campaign

Content Tab 

A visual breakdown of all bound campaign content. Filter by platform, content type, or creator, view per-post engagement and impression metrics, and access links to live social posts.

Campaign Table

An interactive table of campaign-specific metrics you can customize using Customize View.

Performance Over Time

A trend chart of engagement and impressions across the campaign timeline. Use it to track when content goes live and spot engagement spikes.

Top Content 

Your best-performing posts, sortable by engagement, impressions, or engagement rate. Select a post thumbnail to open the live social post.

Top Influencers

Creators ranked by their impact on the campaign, based on reach and engagement.

Share the Report

1. In Later Influence, open your campaign and select the Performance tab
2. Select the Shareable Links button in the campaign header
3. Select Performance Report, then select Next
4. Choose which sections to include (for example, Campaign Key Metrics, Cost and ROI, Top Content, Audience Demographics, Reviews), then set a link expiry timeframe
5. Select Copy to clipboard to get the URL, then select Done

Report links are live and update automatically — you don't need to regenerate or resend when new data comes in. If you update which sections are visible, that change applies to all existing report links for this campaign.

Note: Report links use the format app.mavrck.co/... unless you've set up private labeling for a branded domain.

For full details on how shareable links work and what collaborators can see, see Shareable Review Links.