Assigning Deliverables to a Creator

Deliverables define what creators need to complete in your campaign—posts, reviews, or shared links. You can set the same deliverables for all creators at the campaign level, or assign custom deliverables to individual creators or groups.

Campaign-Level Deliverables

Campaign-level deliverables apply to every creator who joins the campaign. Use this option when all creators have the same content requirements.

1. In Later Influence, open your campaign and select the Setup tab
2. Select Deliverables, then select + Add Deliverable
3. Choose the deliverable type and fill in the details
4. For supported Instagram, Pinterest, and YouTube deliverables, add a binding hashtag. This is how Later identifies and imports eligible campaign content automatically. See Binding Hashtags: Content Collection
5. Select Save

Every creator added to the campaign will inherit these deliverables automatically.

Types of Deliverables

Create Content

Creators publish on Instagram, TikTok, Pinterest, Facebook, YouTube, or other supported channels. You’ll add a binding hashtag for automatic content tracking on supported Instagram, Pinterest, and YouTube deliverables, plus an FTC hashtag such as #ad or #sponsored. If Draft Review is enabled, creators must submit drafts for approval before posting.

Amplify Content

Creators share a tracking link with their audience. Later automatically tracks clicks and conversions and pulls in a preview image and metadata that you can edit before sharing.

Review Product

Creators submit a product review. You can assign specific products or allow creators to choose. These details must be set before the campaign goes Live.

Creator-Level Deliverables

Use creator-level assignment when different creators have different requirements—for example, when you've negotiated a unique deal, need to extend a deadline for one person, or want to add deliverables after a creator has already confirmed.

You can add new content deliverables to a creator at any workflow stage directly from their campaign details. Editing existing assigned deliverables still requires the creator to be in the Candidates phase.

Update an Individual Creator

1. In Later Influence, open your campaign and select the Workflow tab
2. Find the creator and select the arrow icon to open their campaign details
3. Select Content Deliverables, then select Assign Content Deliverable
4. Add or adjust deliverables, quantities, or due dates
5. Select Save

Update a Group of Creators

1. In Later Influence, open the campaign and select the Workflow tab
2. Select the relevant creators using their checkboxes
3. Select More from the action bar
4. Select Assign Content Deliverables
5. Add the relevant deliverables for the group
6. Select Save

Edit Deliverables

Deliverable due dates, binding hashtags, and FTC hashtags can be edited after a campaign is Live.

• Before the campaign is Live: You can freely add, remove, or edit deliverables
• After the campaign is Live: You can add or edit deliverables, due dates, and hashtags. Updates apply automatically to creators still in early workflow stages—Candidates, Invited, or Applied

For details about what can be edited in each campaign status, see Campaign Status Overview.

How Deliverables Appear to Creators

Creators see their deliverables and due dates in Campaign Manager in Later Social. They can view required posts, due dates, required hashtags, and FTC disclosures. If Draft Review is enabled, they can also submit drafts and mark deliverables complete after posting.