When creators post for your campaign, Later Influence automatically imports their content using binding hashtags — unique hashtags that connect posts to your campaign. This lets you track content performance, verify deliverable completion, and ensure every qualifying post is captured for reporting.

How Binding Hashtags Work

When a creator publishes a post, story, or video that includes your campaign's binding hashtag, Later Influence detects and imports that content automatically.

For binding to work:

• The creator's social account must be connected to Later Social
• The creator's workflow stage must be Applied or later

• The post must include the exact binding hashtag at the time of original publish

  Note: Add your hashtag at the time of posting for best results. If added later, Later may still be able to detect it, though this isn't guaranteed. 
• Campaign must be Live
• Campaign must have been created within the last 90 days, or the content due date must fall within the last 45 days

Supported platforms: Instagram (Posts, Reels, Stories) and Pinterest. For TikTok, see TikTok Content: Uploading, Binding, and Reporting.

Setting a Binding Hashtag

1. In Later Influence, navigate to Campaigns from the left-hand sidebar
2. Open the relevant campaign and select the Setup tab
3. Select Deliverables, then select + Add Deliverable → Content
4. Enter a binding hashtag and, if applicable, an FTC hashtag
5. Choose the content type (for example, Instagram grid post, Reel, or Story)

6. Select Save

   

Binding vs FTC Hashtags

Above, an example of a binding hashtag

Binding hashtag

The required campaign hashtag used to automatically capture posts. Only the binding hashtag controls whether a post is pulled into Later.

FTC hashtag

A disclosure hashtag required for advertising compliance (for example, #ad or #sponsored). This is separate from the binding hashtag.

If a post includes the binding hashtag but not the FTC hashtag, Later will still capture it but flag it as missing FTC disclosure. Review flagged posts to confirm whether they remain compliant.

Best Practices

• Use one binding hashtag per campaign. Make it unique across all active campaigns — generic brand hashtags used across multiple campaigns at the same time create a risk of posts being assigned to the wrong campaign.
• If a creator is participating in multiple active campaigns that share a hashtag, Later will capture the post but may assign it to only one campaign.
• You can ask creators to use additional branded or thematic hashtags for reach, but only the binding hashtag controls automatic content capture.
  • Good examples: #MilkBarBirthday2025, #MilkBarSummerLaunch
  • Risky: #MilkBar used across multiple active campaigns at the same time