Once you have created a campaign, it may have one of four campaign statuses:
- Draft: New, unpublished campaigns
- Live: Active campaigns
- Paused: Temporarily inactive campaigns
- Archived: Inactive campaigns
Campaign status is visible on the list of campaigns in the Campaigns tab and in the header of each campaign.
Change the status of a campaign using the toggle in the campaign header. Filter for campaigns by status on the campaign list page.
Each campaign status has certain capabilities and limitations, detailed below.
In this article:
Campaign Setup: Some elements of campaign setup can only be edited in Draft campaigns.
| DRAFT | LIVE | PAUSED | ARCHIVED | |
|---|---|---|---|---|
| Create Content Deliverables | ✅ Fully editable | ⏸ Editable, but changes only apply to influencers in the Candidates phase | ⏸ Editable, but changes only apply to influencers in the Candidates phase | ⏸ Restore campaign to Paused or Live to make eligible edits |
| Amplify Content Deliverables If you need to make a change at this stage, please contact your Customer Success Manager. |
✅ Add new
❌ Edit labels ❌ Delete links ❌ Change link destination |
✅ Add new
❌ Edit labels ❌ Delete links ❌ Change link destination |
✅ Add new
❌ Edit labels ❌ Delete links ❌ Change link destination |
|
| Campaign-Level Incentives¹ | ✅ Fully editable | ❌ Add new
❌ Delete ✅ Edit existing incentives |
❌ Add new
❌ Delete ✅ Edit existing incentives |
|
| Workflow Configuration² | ✅ Fully editable | ❌ Add or reorder custom stages
✅ Enable or disable non-required stages |
❌ Add or reorder custom stages
✅ Enable or disable non-required stages |
|
| Binding and FTC Hashtags | ✅ Editable | ❌ Not editable | ✅ Editable | |
| Marketing Plan | ✅ Editable | ✅ Editable | ✅ Editable | |
| Influencer Brief | ✅ Editable | ✅ Editable | ✅ Editable | |
| Message Templates | ✅ Editable | ✅ Editable | ✅ Editable | |
| Show Campaign in ICM | ✅ Editable | ✅ Editable | ✅ Editable | |
| Change Campaign Status | Set Live or Delete Campaign | Pause or Archive Campaign | Set Live or Archive Campaign | Restore (to Paused status) |
¹Campaign-level incentives can be edited, but not added or deleted, once a campaign has been set Live. If a campaign-level incentive is edited after influencers have been added to a campaign, the change will only apply to new influencers as they are added. Edit existing incentives if needed.
Influencer-specific incentives can be added or edited regardless of campaign status.
²Non-required workflow stages can be disabled as long as no influencers have entered the stage. Once an influencer has entered a workflow stage, it cannot be disabled. All workflow stages are non-required except Content Creation and Complete. For additional context, see Understanding Workflow Stage Setup and Logic.
Campaign Management: Some campaign features are only available in Live campaigns.
| DRAFT | LIVE | PAUSED | ARCHIVED | |
|---|---|---|---|---|
| Messages | ❌ Cannot send messages
❌ Message templates set to send automatically will not send |
✅ Send messages, automatically or manually | ❌ Cannot send messages
❌ Message templates set to send automatically will not send ✅ Influencer messages are still received |
❌ Cannot send messages
❌ Message templates set to send automatically will not send ✅ Influencer messages are still received |
| Content Binding & Metric Updating | ❌ Content does not bind automatically
✅ Content can be added manually |
✅ Content binds automatically, when applicable
✅ Content metrics are updated automatically, when applicable ✅ Content can be added manually ✅ Content metrics can be updated manually |
❌ Content is not bound automatically
❌ Content metrics are not updated automatically ✅ Content can be added manually ✅ Content metrics can be updated manually |
❌ Cannot bind content or update metrics |
| Workflow Actions | ✅ Add new influencers and move workflow stages | ✅ Add new influencers and move workflow stages | ✅ Add new influencers and move workflow stages | ❌ Cannot add new influencers
✅ Move influencers already in the workflow |
| Influencer Experience | ❌ All influencer-facing links are inactive
❌ Campaign does not appear in ICM |
✅ All influencer-facing links are active
✅ Campaign appears in the Active Campaigns tab of the ICM |
❌ Influencer-facing links are inactive, excluding the ICM
✅ Campaign appears in the Active Campaigns tab of the ICM as long as the due date is in the future ❌ Influencers cannot self-report content or submit drafts in the ICM |
❌ Influencer-facing links are inactive, excluding the ICM
✅ Campaign appears in the Past Campaigns tab of the ICM |
Incentive Fulfillment
Incentives can be fulfilled regardless of campaign status.
Incentives associated with workflow stages (Pre-Payment and Post-Payment) are marked Ready when influencers enter the relevant stage regardless of campaign status.
Reports & Shareable Links
All campaigns are included in program-level reports, regardless of campaign status.
Shareable links can be generated and accessed regardless of campaign status.
Frequently Asked Questions
Why pause a campaign?
Pausing a campaign prevents additional content from being bound automatically. If you are reusing a binding hashtag for multiple campaigns, you must pause or archive inactive campaigns to allow new content to bind to the correct campaign automatically.
Why archive a campaign?
By default, archived campaigns are filtered out of the list of campaigns in the Campaigns tab. If you have run many campaigns, archiving inactive campaigns allows you to streamline this list to only show what is important to you now.
Similarly, when adding influencers to a campaign from search, archived campaigns are hidden in the list of existing campaigns to simplify your options.
Archived campaigns can be restored at any time. Restored campaigns are set to Paused status and can then be set Live.
Do Live campaigns remain active indefinitely?
Automatic content binding will stop, even if a campaign is Live, when none of the following is true:
- Campaign was created within the last 90 days,
- Campaign-level content due date is in the future,
- At least one piece of content was bound in the last 45 days.
Resources