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Everything you need to know about Later Influence

    Creator Sourcing: Common Search Scenarios in Later Influence

    Georgia
    • Updated

    In this Article:

    Finding the right creators is all about knowing which filters and tools to apply. Use the step-by-step answers below to run precise searches and build strong shortlists.

    How can I find influencers in a specific location?

    Option 1: Location filters

    1. From the Influencers tab, click View All Filters
    2. Select Country:
    3. If relevant, enter City

    Option 2: Keyword Search

    • Type New York or NYC in the keyword bar to match bios/captions.
    Tip: Combine precise Location filters with broad keywords to expand results without losing relevance

    Can I filter influencers by engagement rate? 

    1. From the Influencers tab, click View All Filters
    2. Go to Social Platforms → Instagram or TikTok
    3. Set the minimum Engagement Rate 

    How can I detect fake followers?

    1. From the Influencers tab, click View All Filters
    2. Go to Instagram Audience → Other
    3. Check Audience Authenticity Flag to exclude suspicious audiences
    Tip: Pair authenticity checks with Audience Demographics to confirm the audience truly matches your target.
    Note: Audience Insights are only available to creators who have authenticated their social profiles in Later Social

    Can I see if influencers are already working with my competitors?

    1. From the Influencers tab, click View All Filters
    2. Go to  Instagram Audience → Other → Brand Affinity
    3. Enter your competitor’s brand name.
    Tip: Brand Affinity also surfaces complementary brands your target audience already likes.
    Note: Audience Insights are only available to creators who have authenticated their social profiles in Later Social

    How can I find influencers who speak Spanish (or another language)?

    1. From the Influencers tab, click View All Filters
    2. Go to  Instagram Insights → Demographics → Language
    3. Select Spanish (or your target language)
    Note: Audience Insights are only available to creators who have authenticated their social profiles in Later Social

    Can I search by age range of the influencer’s audience?

    1. From the Influencers tab, click View All Filters
    2. Go to  Instagram Insights → Demographics → Age Range
    3. Choose one or more brackets (e.g., 18–24, 25–34)
    Note: Audience Insights are only available to creators who have authenticated their social profiles in Later Social

    How do I find micro-influencers with fewer than 20,000 followers?

    Example (Instagram)

    1. From the Influencers tab, click View All Filters
    2. Go to Social Platforms → Instagram → Follower Count
    3. Enter a range such as 1,000–20,000

    Repeat for TikTok, YouTube, Pinterest, etc.

    Can I find creators active on TikTok and Instagram?

    1. From the Influencers tab, click View All Filters
    2. Go to Social Platforms → Connected Platforms
    3. Select Instagram and TikTok
    Note: Results include only creators with both profiles connected.

    I want creators whose audience has higher income—can I target that?

    1. From the Influencers tab, click View All Filters
    2. Go to Instagram Insights → Personal Income
    3. Select the relevant bracket(s).
    Note: Audience Insights are only available to creators who have authenticated their social profiles in Later Social

    Can I find influencers by content topics (e.g., fitness, travel)?

    1. From the Influencers tab, click View All Filters
    2. Go to Influencer → Attributes → Content Topics
    3. Select Fitness, Travel, etc.
    Tip: Layer Topics with keywords (e.g., #fitness, marathon) for best results.

    How do I find creators who already worked with my brand?

    1. From the Influencers tab → switch the database in the sidebar to My Members
    2. Filter by Status or your Lists to locate past collaborators

    Can I filter by cost per engagement (CPE)?

    1. From the Influencers tab, click View All Filters
    2. Go to Influencer → Content Performance
    3. Select CPE and set your range.
    Note: CPE/CPM/CPP are available only for creators who have participated in your past campaigns (lifetime across your program)

    How can I find creators by university or employer?

    1. From the Influencers tab, click View All Filters
    2. Go to  Instagram Insights → Education & Work
    3. Apply University, Employer, or Job Industry
    Note: Audience Insights are only available to creators who have authenticated their social profiles in Later Social

    Can I see who uses affiliate or tracking links?

    1. From the Influencers tab, click View All Filters
    2. Go to Influencer → Links Performance → Has Links
    3. Results show creators who have completed campaigns with affiliate or tracking link deliverables

    How do I find Instagram-only creators?

    1. From the Influencers tab, click View All Filters
    2. Go to Social Platforms → Connected Platforms
    3. Select Instagram. Leave other platforms unchecked
    Tip: Add Follower Count and (optionally) Engagement Rate for a clean starter shortlist

    Pro Tips

    • Start broad, then narrow: Add 1–2 filters, check volume, then layer more
    • Use Similar Search: Find one “perfect fit,” then run similar:@handle to expand fast
    • Mix databases: Discover in Influencer Index, re-engage through My Members
    • Validate audience quality: Enable Audience Authenticity Flag and review Insights before shortlisting
    • Save Lists: Store finalists in named Lists (e.g., “Q4 Gifting – Beauty US”) for future briefs

    Example workflow: 

    1. Search “clean beauty”
    2. Add Country: US
    3. Set Instagram engagement rate above 3%  
    4. Find one creator that's a good fir
    5. Run similar:@topcreator on your favourite result
    6. Save finalists to “Clean Beauty – Launch List”

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