When creators post for your campaign, Later Influence automatically imports their content using binding hashtags — unique hashtags that connect their posts to your campaign.

This process helps you track content performance, verify deliverable completion, and ensure every post is captured for reporting.

How Binding Hashtags Work

When a creator publishes a post, story, or video that includes your campaign’s binding hashtag, Later Influence automatically detects and imports that content.

To work correctly, the following must be true:

1. The creator’s social account is connected to Later via Later Social. 
2. The creator’s workflow stage is Applied or later (Applied, Confirmed, Content Creation, etc.). 
3. The post includes the exact binding hashtag — not a misspelling or edited version. 
4. The campaign’s due date has not passed.

Supported platforms: Instagram (Posts, Reels, Stories) and Pinterest. For TikTok, please review: Collecting TikTok Content & Performance Metrics

Setting a Binding Hashtag

1. Go to Setup → Deliverables → + Add Deliverable → Content.
2. Choose the content type (e.g., Instagram grid post, reel, story or TikTok).
3. When adding an Instagram deliverable, you’ll be prompted to add:
   • Binding hashtag – required, unique per campaign.
   • FTC hashtag – recommended for compliance (e.g., #ad, #sponsored).
4. Save your changes.

Binding vs FTC Hashtags

Above, an example of a binding hashtag

• Binding hashtag – the required campaign hashtag used to automatically capture posts.
• FTC hashtag – disclosure hashtags required for advertising compliance (e.g., #ad, #sponsored).
  • If a post includes the binding hashtag but not the FTC hashtag, Later will still save it but flag it as “missing FTC hashtag.”
  • You’ll need to review flagged posts to confirm whether they are still compliant.

Best practices for binding hashtags

• One per campaign – each campaign must have exactly one binding hashtag.
• Unique across all active campaigns – avoids misassigning posts when multiple campaigns are live.
• Be specific – use campaign-level hashtags instead of generic brand hashtags.
• Avoid overlap – if the same hashtag is used across campaigns, make sure creators do not participate in both. Otherwise, posts may be saved into the wrong campaign.
• Combine with extra hashtags – you can ask creators to use additional branded or thematic hashtags for reach, but only the binding hashtag controls automatic content capture.

Summary

• A binding hashtag is required for every campaign.
• It must be unique across all active campaigns.
• Works across Instagram and Pinterest.
• FTC hashtags are separate and recommended for compliance, but only the binding hashtag controls automatic content capture.
• Avoid overlap to ensure accurate reporting.