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    How TikTok content is uploaded, bound, tracked, and reported

    Georgia
    • Updated

    In this Article:

    Later Influence collects TikTok content through Posting Links, not hashtags.

    This ensures accurate content binding, branded content compliance, and daily metric updates through TikTok Creator Marketplace (TCM).

    How Creators Submit TikTok Content

    Creators receive a campaign-specific Posting Link. This link allows them to:

    • Upload their TikTok video 
    • Enable branded content settings 
    • Automatically associate the video with your campaign

    These steps are all covered for creators to follow in this guide: Publish TikTok Content For Campaigns

    Note: If a creator cannot use the Posting Link, they can still retroactively link the post from their Campaign Manager after publishing.

    Automatic Content Binding

    TikTok posts do not rely on binding hashtags.

    Instead:

    • Videos uploaded or linked via Posting Link appear in Later after they have been live for 48 hours (This delay is enforced by TikTok’s API.) 
    • Content binds automatically once available 
    • Retroactively linked content binds immediately after the creator associates the post

    If content does not appear, verify:

    1. The creator used the Posting Link for the correct campaign 
    2. The creator’s TikTok account is properly connected 
    3. The post has been live for at least 48 hours.

    Collecting Metrics Automatically

    Once TikTok content is bound:

    • Metrics refresh once per day, between 12:00–2:00 UTC 
    • Metrics update for 21 days, or until the creator publishes 30 newer videos—whichever comes first
    • TikTok does not support longer-term or lifetime data pulls.

    TikTok Metrics Available in Later Influence

    Metrics in Reporting Dashboards

    These appear in the campaign’s Performance and Content tabs:

    • Video Views (Impressions) 
    • Likes 
    • Comments 
    • Shares 
    • Engagements (Likes + Comments + Shares)

    Note:

    • TikTok counts a view the moment a video begins playing.
    • TikTok does not report unique impressions.

    Metrics Available in Content Exports

    Exports from the Content tab include additional TCM-specific insights:

    Video Performance

    • Video Views (non-unique) 
    • Video Views – Organic 
    • Video Views by Source 
    • Average View Time 
    • Total Play Time 
    • Video Completion Rate

    Benchmarking Metrics (from Similar Creators)

    • 25th Percentile Video Completion Rate 
    • 50th Percentile Video Completion Rate 
    • 25th Percentile Engagement Rate 
    • 50th Percentile Engagement Rate

    Audience Demographics

    These demographics reflect the creator’s TikTok audience, not campaign-specific viewers.

    • Female Audience % 
    • Male Audience % 
    • Age 18–24 
    • Age 25–34 
    • Age 35–45 
    • Age 45–64 
    • Age 65+

    How TikTok Content Appears in Later Influence

    Playable Content

    Videos are playable directly inside Later Influence. The platform retrieves a thumbnail for exports (TikTok does not provide downloadable video files via API).

    Exporting Actual TikTok Video Files

    TikTok does not allow API download of full video files.

    If you need real video files:

    1. Add a Video deliverable in campaign setup. 
    2. Creators will be required to upload the original file in their Campaign Manager. 
    3. You can bulk export these files by filtering for Content Type → Video in the Content tab.
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