In this Article:
The Influencer Lightbox gives you a detailed view of each creator's profile, performance data, and history with your program. You can review content, analyze audience data, run brand safety checks, and take action on applications — all from a single view.
For a summary of all three creator profile views in Later Influence, see Navigating Influencer Profiles.
Opening the Influencer Lightbox
Select a creator's profile image (not their name) from any page — search results, campaign workflow, the Influencers tab, or the Messages inbox.
Header
The Lightbox header always shows:
- Creator name, age, and location
- Instagram handle, bio, followers, and average engagement metrics for connected accounts
- Links to each connected social profile
When opened from the Applied stage of a campaign, the header also shows vote buttons (thumbs up/down) and Accept/Drop action buttons. If the creator submitted a rate or concept with their application, those appear here too.
Content Tab
Below the header is a grid of the creator's 20 most recent posts with engagement data under each one. Instagram appears by default — use the Platform dropdown to switch to another connected profile.
You can also view a creator's sponsored posts. Later detects them using hashtags like #ad, #sponsored, or #partnership.
Insights Tab
The Insights tab shows creator-level performance metrics:
| Data point | Details |
| Top Interests | Content categories their audience engages with most |
| Engagement Rate | Average across their connected profiles |
| Follower Growth | Trend over the past 90 days |
| Audience Authenticity | Flag if engagement patterns look suspicious |
| Incentive Advisor | Estimated compensation benchmarks for Instagram and TikTok content |
To load audience insights data, select Request if it isn't already available. Data usually imports within 1–3 minutes. See Audience Insights for full details on available fields by platform.
Brand Suitability Tab
The Brand Suitability tab is where you generate the AI-powered Brand Suitability Report for this creator. The report evaluates their public digital footprint across 12 risk categories and produces a suitability rating. See Brand Suitability: Evaluate Creator–Brand Fit with Confidence.
History Tab
The History tab shows all campaigns this creator has participated in across your program. Select any campaign to open their Influencer Campaign Details (ICD) for that campaign.
Payments Tab
The Payments tab shows you the creator's Stripe status and PayPal account information.
Cash payments can be fulfilled entirely within Later Influence using the Stripe integration. For more information, see Stripe Incentives.
Application Questions Tab
The Application Questions tab displays a creator's responses to the current campaign's application questions, as well as their responses across all campaigns. To learn more, see Application Questions: Creator Insights and Filtering.
Comments Tab
The Comments tab is a free-text field for internal notes about the creator. It is visible only to your team.