Applicants are creators who have submitted a campaign application. In Later Influence, they appear in the Applied workflow stage. This is where you and your team decide who to move forward and who to drop.

Review Applicants Individually

1. In Later Influence, open your campaign and select the Workflow tab
2. Select the Applied stage
3. Select an applicant's profile image to open their Lightbox
4. Review the following details:
   • Recent content: up to 20 of their most recent Instagram or Pinterest posts
   • Campaign history: whether they've participated in your campaigns before and how they performed
   • Application responses: answers to custom questions, submitted concepts, or proposed rates
   • Comments: notes left by your team about the creator 
5. Select the thumbs up or thumbs down buttons in the top left corner to signal preferences — you can sort applicants later by total net votes
6. In the top right corner, select Accept to promote them to the next stage, or Drop to move them to Dropped

Review Applicants in Bulk

1. In Later Influence, select the Applied stage in the Workflow tab
2. Use checkboxes or Select All to choose multiple applicants
3. Select Accept or Drop from the action bar

Collaboration Tools

Voting

Each team member can upvote or downvote applicants. Use the sort options to prioritize applicants by net votes once your team has reviewed.

Shareable review link

Share applicant profiles with stakeholders outside Later Influence to gather votes and feedback. See Shareable Review Links Overview.

Brand Safety Checks

Later Influence includes tools to help assess applicants before accepting:

• Audience Authenticity Flag: highlights suspicious engagement patterns
• Content preview: scan recent posts for tone, brand alignment, or potential red flags
• Campaign history: see reliability and performance in past collaborations
• Custom questions: use the application form to screen for eligibility or brand fit

Troubleshooting

I dropped a creator by accident

Find them in the Dropped stage and promote them back to the relevant stage.

A creator says they weren't notified after being dropped

Correct — creators are not notified when dropped.

Why can't I move someone from Invited → Applied manually? 

Creators must apply themselves to ensure opt-in consent.