Adding creators is the first step in moving them through your workflow. Inviting them sends the campaign invitation message. These two things are related but distinct. You can add creators silently first, then invite selectively.

Add Creators

There are three ways to add creators to a campaign.

From the Influencers tab

1. In Later Influence, select Influencers from the left sidebar
2. Search or filter for creators who meet your criteria
3. Select creators using their checkboxes, or use select all using the checkbox at the top of the page
4. Select + Campaign, type the campaign name, and select it
5. Select OK

From the Search tab within a campaign

1. In Later Influence, open your campaign and select the Search tab
2. Apply filters or keyword search to find creators
3. Select creators using their checkboxes
4. Select + Campaign and confirm

From a creator's Lightbox profile

1. In Later Influence, select any creator's profile image to open their Lightbox
2. Select Add to Campaign in the upper right corner 

Creators added to a campaign land in the first enabled workflow stage — typically Invited or Candidates.

Invite Creators

Inviting sends the campaign invitation message, prompting creators to submit an application. Creators move to the Applied stage automatically once they complete the application.

Send the invitation template manually:

1. In Later Influence, open your campaign and select the Workflow tab
2. Select the relevant stage (Invited or Candidates)
3. Select the creators you want to invite
4. Select Message above their name and choose the Invitation template

Automate invitations on stage entry: Set the Invitation message template to Automatic: Stage Entry → Invited in your campaign's message templates. Creators then receive the invitation automatically as soon as they're added to the Invited stage. See Message Templates.

Frequently Asked Questions

Can I add and invite at the same time? 

Yes, if your Invitation template is set to automatic. Creators receive the invitation as soon as they're added to the Invited stage.

Does "Add to Campaign" notify the creator? 

Not automatically — only if the Invitation template is set to send automatically at the Invited stage.

What if I add a creator by mistake? 

Select them in the Workflow tab and select Drop to remove them from the campaign.

Can a creator be in multiple campaigns? 

Yes. Each campaign's workflow, deliverables, and due dates are tracked separately.

Why can't I promote a creator past the Applied stage? 

Creators must have opted in to your program (become a member) before they can be promoted past the Candidates phase. If they were manually added to Applied without applying, check their History tab for details.