Lists in Later Influence: Organize Creators for Easier Campaign Planning and Sourcing

Lists allow you to group creators into customized collections for easier campaign planning, outreach, or reporting. You can build lists from both the Influencer Index and your My Members database.

Why use lists?

• Save time by grouping creators you want to revisit.
• Organize creators by campaign theme, niche, or location.
• Compare and filter creators more easily.
• Reuse the same group across multiple campaigns.

How to Add Creators to a List

Add multiple or individual creators from the Influencers page:

1. Open the Influencers page in Later.
2. Use the checkboxes (or Select All) to select one or more creators.
3. Click + List.
4. Choose an existing list or select Create New List and enter a name.
5. Click OK to save.

Add a creator from the lightbox view:

1. Click the creator's profile image to open the lightbox view.
2. In the top-right, click + List.

Accessing Your Lists

1. Go to the Influencers tab.
2. Apply the Lists filter.
   Note: Filters can work on ANY or ALL logic.
3. Select a list to view all creators.

Best Practices

• Use lists as shortlists before adding creators to campaigns.
• Organize lists by theme (e.g., “NYC Food Bloggers” or “Q4 Holiday Campaign”).
• Combine lists with filters for advanced targeting.