In this Article:
In Later Influence, select Reports from the left sidebar. You'll land on the Overview tab, which shows aggregated performance data across your campaigns. The Acquisition tab is also available from the top of the page.
For a quick program health check, use the Dashboard instead. See Navigating the Dashboard Section.
Overview
Select your campaigns and date range using the dropdowns at the top of the page — all data updates dynamically based on what you've selected.
You can also choose how date filtering works:
- Post date: Shows performance data for posts published within the selected date range
- Performance date: Shows performance data recorded within the selected date range, regardless of when the post was published
Example: If you select post date, only posts published during that timeframe appear — even if their performance data was updated later. If you select performance date, posts from outside the timeframe may appear if their performance data was recorded during it.
Hover over any metric to see a tooltip explaining what it measures.
Summary
An at-a-glance view of key metrics across all selected campaigns for the chosen date range.
| Metric | Definition |
| Engagements | Total engagements, including likes, comments, and shares, for all posts for the selected campaigns. |
| Impressions | Total times post content has been shown on a screen for the selected campaigns. |
| Engagement Rate | Engagement in relation to the total audience or impressions. |
| Posts | Total posts published for the selected campaigns. |
| Estimated Cost of Content | Estimated cost of incentives paid to influencers to create social content. |
| Total Cost of Campaigns | Total cost of incentives paid to influencers for all content and non-content deliverables, including social posts, tracking links, and product reviews. |
| Estimated Value Generated | Total estimated value of posts for the selected campaigns, calculated using industry benchmarks. |
| Estimated ROI | The estimated return on investment, calculated by dividing the Earned Media Value for the campaign by its paid costs. |
Campaigns
A table showing key metrics per campaign for your selected date range (one row per campaign). Select Customize View to choose which columns to display.
| Category | Metric | Definition |
| Content Performance | Potential Reach | Estimated total number of times your posts for the campaigns have been seen uniquely based on the number of followers. |
| Engagements | Total engagements on posts for the campaign, which may include likes, comments, and shares. | |
| Impressions | Total number of times posts for the campaign have been shown on a screen. | |
| Engagement Rate | Engagement rate for the campaign, calculated as engagements divided by impressions. | |
| Cost and ROI | CPE | Cost per Engagement for this campaign based on the date filters selected. |
| CPM | Cost per Thousand Impressions for this campaign based on the date filters selected. | |
| Impressions per post | Total number of impressions for posts in the campaign divided by the total number of posts. | |
| Estimated Value Generated | Total estimated value (USD) of posts for this campaign, calculated using industry benchmarks. | |
| Estimated ROI | The estimated return on investment, calculated by dividing the Earned Media Value for the campaign by its paid costs. | |
| Instagram Metrics | Reach | Total number of times posts for the campaign have been seen uniquely. Reach is different from impressions, which can include multiple views by the same account. |
| Saved | Number of times your app user's Instagram media was saved by an Instagram user. | |
| Shares | Number of shares on the post, Reel, or Story. | |
| Views | Total number of times the post, Reel, or Story has been seen. | |
| Total Interactions | Number of likes, saves, comments, and shares on a post, Reel, or Story minus the number of unlikes, unsaves, and deleted comments. | |
| Affiliate Links | Affiliate Link Clicks | Total clicks on all Mavely affiliate links for the campaign. |
| Affiliate Link Conversions | Total clicks on Mavely affiliate links that led to a sale for the campaign. | |
| Affiliate Sales | Total value of sales from Mavely affiliate links for the campaign. | |
| Affiliate Commissions Earned | Total commissions earned by all influencers from Mavely affiliate links for the campaign. | |
| Affiliate ROI | Affiliate return on investment (ROI) for the campaign, calculated as: (Affiliate sales - Affiliate commissions earned) ÷ Affiliate commissions earned |
|
| Affiliate Conversion Rate | Percentage of clicks on Mavely affiliate links that led to a sale for the campaign. | |
| Tracking Links | Tracking Link Clicks | Total number of clicks on tracking links for the campaign. |
| Tracking Link Conversions | Total number of tracking link conversions for the campaign. | |
| Tracking Link Conversions Value | Total $ value of all the tracking link conversions for the campaign. | |
| Campaign Details | Influencers | Total number of influencers participating in the campaign. |
| Posts | Total number of posts published for the campaign. | |
| First Post Date | When the first post for the campaign was published. | |
| Last Post Date | When the most recent post for the campaign was published. |
Instagram Paid Media Reporting
For campaigns with a Meta Ad Account connected, the Overview tab includes a side-by-side view of organic and paid Instagram performance. This lets you see the combined impact of creator content and any spend used to boost it.
To access it, connect your Meta Ad Account under Settings > Meta Integration. Note that paid metrics take 24–48 hours to populate after connecting.
See Paid Media: How to Boost Creator Content with Meta Partnership Ads for more.
Return on Investment
A breakdown of value earned per social network relative to what you've spent, letting you compare performance across platforms. ROI here is calculated using estimated cost of content and estimated earned media value per platform.
Performance Over Time
A trend chart showing engagement and impressions across your selected date range. Select Customize View to display up to 3 metrics at once. Use the time increment selector to view data by week, month, quarter, or year.
Top Content
Your best-performing posts across all selected campaigns, sorted by engagements by default. Use the Sort by dropdown to re-sort by a different metric. Select the table icon to switch to a tabular view, which you can download as a CSV.
Top Influencers
Your top creators across all selected campaigns, sorted by engagements by default. Use the Sort by dropdown to re-sort. Select the table icon for a CSV-downloadable tabular view.
Social Platforms
A table showing the same metrics broken down by social platform, with one row per platform per campaign. Useful for comparing performance across Instagram, TikTok, and other channels. Select Customize View to choose which metrics to display.
| Category | Metric | Definition |
|
Content Performance |
Engagements | Total likes, comments, and shares. |
| Total Posts | Total number of posts published to a platform. | |
| Impressions | Total number of times content has been shown on a screen. | |
| Impressions per Post | Total impressions divided by the total number of posts. | |
| Engagements per Post | Total engagements divided by the total number of posts. | |
| Total Engagement Rate | Total engagement in relation to the total audience or impressions. | |
| Instagram Metrics | Reach | Number of unique Instagram users that have seen a post, Reel, or Story at least once. Reach is different from impressions, which can include multiple views of a Reel by the same account. |
| Saved | Number of times the Instagram media was saved by an Instagram user. | |
| Shares | Number of shares of the post, Reel, or Story. | |
| Views | Total number of times the post, Reel, or Story has been seen. | |
| Total Interactions | Number of likes, saves, comments, and shares on a post, Reel, or Story minus the number of unlikes, unsaves, and deleted comments. | |
|
Instagram Stories Metrics |
Replies | Total number of replies on the Story. This doesn't include replies made by users in some regions, including Europe (starting December 1, 2020) and Japan (starting April 14, 2021). If the story was created by a user in one of these regions, the value will be 0. |
| Navigation Tap Back | Total number of Back taps by a viewer on a Story. | |
| Navigation Tap Forward | Total number of Forward taps by a viewer on a Story. | |
| Navigation Swipe Forward | Total number of Next Story taps by a viewer on a Story. | |
| Navigation Tap Exit | Total number of Exit taps by a viewer on a Story. |
Acquisition
The Acquisition tab shows how many new members you've acquired through various channels, such as email, your website, or other marketing campaigns.
Sharing and Exporting
Shareable Links
Create live report links so collaborators can view performance data without logging in to Later Influence. Links update automatically as new data comes in. See Shareable Review Links Overview for setup instructions.
Exports
Select Export from the Overview tab to download:
- Entire Page (PDF): Full report in a presentation-ready format
- Campaigns Table (CSV): Campaign-level metrics
- Social Platforms Table (CSV): Metrics broken down by platform
- Top Content (CSV): Top-performing posts
- Top Influencers (CSV): Top-performing creators