Gift cards are a great incentive option for ambassador and micro-influencer campaigns.

Offline gift cards must be created and delivered to influencers outside Later Influence™ (formerly Mavrck), while the platform supports cost reporting, tracking, and other efficiencies. 

Gift cards can also be created and fulfilled entirely within Later Influence using the Tango Card integration. For a complete overview of incentive options, see Incentives Overview.

Send offline gift cards to influencers

The delivery method for offline gift cards is dependent on the process used to create or obtain gift cards outside of Later Influence.

If you will send physical gift cards in the mail, follow the process to confirm shipping addresses that is typically used for product incentives. 

If you will send digital gift cards through another service, you can export influencer emails from the relevant workflow stage of your campaign. 

Create offline gift card incentives

Campaign level: Create the same incentive for all influencers participating in the campaign.

1. Create a new campaign or navigate to an existing campaign, which must be in draft mode.
2. Open the Campaign setup tab then the Incentives sub-tab.
3. Click the + icon to create a new incentive.
4. Select Gift Card as the incentive type.
5. Select Offline as the fulfillment option.
6. Enter an influencer-facing description, the value of the gift card, and the actual cost to your brand.
7. Select the fulfillment workflow stage (Pre-Payment or Post-Payment) or leave blank.
8. Click Save.

Influencer-specific: Create individual incentives for specific influencers.

1. Locate the influencer in the Workflow tab of the relevant campaign.
2. Click the arrow icon to the right of their name to open their campaign details.
3. Open the Incentives tab of their campaign details.
4. Click the + Add Incentive button to add a new incentive.
5. Select Gift Card as the incentive type.
6. Select Offline as the fulfillment option.
7. Enter an influencer-facing description, the value of the gift card, and the actual cost to your brand.
8. Select the fulfillment workflow stage (Pre-Payment or Post-Payment) or leave blank.
9. Click Save.

Cost and Value

The setup form for offline gift cards includes fields to enter both the retail value and actual cost. If you are sending gift cards from your own brand, the cost to you is typically lower than the retail value.

The cost and value of product incentives are not shown to influencers. Only the cost field is used for cost-reporting purposes.

See Incentive & Cost Reporting for additional detail.