Incentive options include cash, gift card, product, and promo code. If you will provide an incentive that does not fit into any of those categories, use the "Other" incentive type. 

These incentives rely on external processes for delivery to influencers, while Later Influence™ (formerly Mavrck) can support cost reporting, status tracking, and other efficiencies.

For a complete overview of incentive options, see Incentives Overview.

Create Other-type incentives

Campaign level: Create the same incentive for all influencers participating in the campaign.

1. Create a new campaign or navigate to an existing campaign, which must be in draft mode.
2. Open the Campaign setup tab then the Incentives sub-tab.
3. Click the + icon to create a new incentive.
4. Select Other as the incentive type.
5. Enter an influencer-facing description, the value of the incentive, and the actual cost to your brand.
6. Select the fulfillment workflow stage (Pre-Payment or Post-Payment) or leave blank.
7. Click Save.

Influencer-specific: Create individual incentives for specific influencers.

1. Locate the influencer in the Workflow tab of the relevant campaign.
2. Click the arrow icon to the right of their name to open their campaign details.
3. Open the Incentives tab of their campaign details.
4. Click the + Add Incentive button to add a new incentive.
5. Select Other as the incentive type.
6. Enter an influencer-facing description, the value of the incentive, and the actual cost to your brand.
7. Select the fulfillment workflow stage (Pre-Payment or Post-Payment) or leave blank.
8. Click Save.

Other incentive fulfillment

The delivery method for these incentives is dependent on the process your brand uses outside the platform. 

If you will send incentives through the mail, follow the process to confirm shipping addresses that is typically used for product incentives.

If you will send incentives through another digital service, you can export influencer emails from the relevant workflow stage of your campaign.