TikTok Paid Media Reporting lets you see how your boosted content performs separately from your organic content. You can view paid and organic metrics side by side, along with combined totals, across all levels of your TikTok reports.

What counts as paid vs. organic

Organic metrics reflect the natural, non-paid performance of content you post.

Paid metrics reflect performance generated by boosting organic content through TikTok Spark Ads. 

Because paid engagements include saves, while organic engagements do not, the two are calculated slightly differently:

• Organic engagements = likes + comments + shares
• Paid engagements = likes + comments + shares + saves

Choosing a media type view

Reporting is organized around three views. You can switch between them depending on what you want to see:

• All Types — combined organic and paid performance, with the organic/paid breakdown shown alongside the totals
• Organic Media — non-boosted performance only
• Paid Media — boosted (Spark Ads) performance only
• Organic Media vs. Paid Media  — compares boosted and non-boosted performance

Metrics you'll see

When Paid Media Reporting is enabled, your reports break down the following by organic and paid:

• Engagements — total interactions with your content (likes, comments, shares; paid also includes saves)
• Views — the number of times your content was seen
• Engagement Rate — engagements divided by views (or by reach, if views aren't available)
• Likes, Comments, and Shares — broken out individually

In the All Types view, you'll also see Total Engagements, Total Views, and Total Engagement Rate, each combining organic and paid, with the breakdown displayed underneath.

Where the breakdown appears

The organic/paid breakdown is available consistently across your reports, including:

• The Summary section
• The Campaigns table
• The Content table
• The Influencers table
• The Social Platforms table

The Social Platforms table also shows your total number of organic posts and total number of boosted posts.

How to Enable Paid Media Reporting 

To enable TikTok Paid Media Reporting, reach out to your Account Manager or CSM. Once it's turned on for your account, you'll be able to view paid performance metrics alongside organic metrics across your TikTok reports, and switch between the All Types, Organic Media, and Paid Media views described above.