The Summary Tab of the Influencer Section of the platform is where you can visualize your influencer data in bulk.

Summary Metrics

Here, you can view key summary metrics such as total influencers and average engagement rate, plus top relevant influencers based on the filters you've applied.

Influencer Demographics

This section includes some key demographic details for your influencers. Common topics, age and gender breakdowns, and a location heat map provide a quick snapshot to help you better understand who makes up this group of influencers.

Audience Insights

Finally, the last section of the page provides summary insights into the influencers' audiences. Some key metrics here include a breakdown of audience gender, audience authenticity flag, and top locations (toggled between cities and countries).

With this data, you can now more easily make informed decisions about the influencer personas you plan to utilize for your campaign. These insights will allow you to build informed lists based on this aggregated data, view the makeup and profile of your members, and keep tabs on who is available in the database as it grows.