The Summary tab in Later Influence gives you a high-level view of your creator database. It aggregates demographic and audience data across all selected creators so you can spot trends, evaluate reach, and make more informed decisions for campaign planning.

How to access the Summary tab:

1. Go to the Influencers page in Later.
2. Click the Summary tab at the top of the page.

Summary Metrics

At the top of the page, you’ll see overall metrics for the group of influencers you’re viewing. These include:

• Total influencers in your selection.
• Average engagement rate across the group.
• Top relevant influencers based on the filters you’ve applied (e.g., location, niche, follower count).

Use these figures to understand the strength of your pool before diving into campaign outreach.

Influencer Demographics

This section highlights who your influencers are:

• Common Topics → Categories like lifestyle, fashion, beauty, parenting, and more.
• Age & Gender Breakdown → Aggregated influencer age groups and gender ratios.
• Location Heatmap → Distribution of influencers by state, country, or city.

These insights give you a quick sense of what type of creators you’re working with and where they are concentrated.

Audience Insights

The final section provides aggregated insights about influencer audiences (not just the influencers themselves):

• Gender, Age & Location → See the overall makeup of followers, broken down by city or country.
• Income, Marital & Family Status → Get a sense of audience lifestyle and purchasing power.
• Brand Affinities & Media Influences → Which brands, media outlets, or celebrities your audiences follow.
• Languages & Ethnicity → Cultural and linguistic breakdown of followers.
• Audience Fraud Risk → Percentage of followers flagged as low, medium, or high risk for inauthentic activity.

Why This Matters

The Summary tab lets you move beyond one-on-one influencer vetting to a strategic overview of your entire pool. You can:

• Build targeted influencer lists based on shared demographics or audience interests.
• Align your campaigns with the right niches (e.g., beauty vs. parenting).
• Spot audience risks early and optimize ROI.
• Keep tabs on how your influencer database evolves over time.