In this Article:
The Summary tab gives you a high-level view of the creator pool you're currently viewing. Rather than evaluating creators one by one, it aggregates demographic and audience data across your entire selection so you can spot trends and make more informed sourcing decisions.
Access the Summary Tab
- In Later Influence, select Influencers from the left sidebar
- Select the Summary tab at the top of the page
The Summary tab reflects whichever database and filters you currently have active. Switch between the Influencer Index and My Members, or apply filters, to see how the summary changes.
Summary Metrics
At the top of the page, you'll see overall figures for the current selection:
- Total creators matching your current filters
- Average engagement rate across the group
- Top relevant creators based on your applied filters
Use these to gauge the strength of your pool before beginning outreach.
Influencer Demographics
This section describes the creators themselves:
- Common Topics: The content categories most represented in the group (for example, lifestyle, fashion, beauty, parenting)
- Age and Gender Breakdown: Aggregated age groups and gender ratios across the creator set
- Location Heatmap: Distribution of creators by state, country, or city
Audience Insights
This section describes the audiences that follow the creators in your current selection — not the creators themselves:
- Gender, Age, and Location: Overall follower makeup by city or country
- Income, Marital, and Family Status: Aggregated lifestyle and purchasing power signals
- Brand Affinities and Media Influences: Which brands, media outlets, or public figures the combined audience follows
- Languages and Ethnicity: Cultural and linguistic breakdown of followers
- Audience Fraud Risk: Percentage of followers flagged as low, medium, or high risk for inauthentic activity
Use Cases
The Summary tab is useful when you want to assess a pool before committing to outreach — for example, confirming that a filtered list of 200 creators is concentrated in the right geography, skews toward the right age range, or has an audience with the relevant brand affinities.
It's also helpful for monitoring how your My Members database shifts over time as you add and remove creators.