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Every campaign in Later Influence can be programmed with one or more due dates for deliverables. Due dates keep creators on schedule and allow you to:
- Communicate clear deadlines in message templates and the Campaign Manager.
- Automate reminder emails before or after deadlines.
- Track who has posted on time (and who hasn’t).
- Ensure content is bound correctly to your campaign.
You can set due dates at the campaign level (applies to everyone) and update them later at the creator level (individual or bulk changes).
Setting a campaign due date
- Go to Setup → Deliverables.
- Add at least one deliverable.
- Click Pick a date and select the campaign due date from the calendar.
- Example: September 26, 2025.
Due dates and content binding
Due dates directly affect how Later collects and binds content, content must:
- Match both the assigned deliverable type (e.g., Instagram Reel) and the binding hashtag
- AND, the due date must not have passed to be bound automatically.
- When a campaign’s due date passes, content will stop binding automatically. To resolve, change the due date for that creator. Steps are here: Updating due dates for creators
Communicating due dates to creators
- Message Templates: Use merge tags like {{due_date}} in your templates. Creators see their assigned date automatically without you editing each email.
- Campaign Manager (creator-facing): Creators can view due dates inside their campaign dashboard.
- Automated Reminders: Create emails that send before or after the due date to keep creators accountable.
Automating reminder emails
Reminder templates can be triggered based on the due date:
- Before Due Date – e.g., “3 days before your post is due, don’t forget to publish.”
- On Due Date – e.g., “Today is your posting deadline.”
- After Due Date – e.g., “Your content is overdue — please publish as soon as possible.”
How to set up reminders:
- Go to Message Templates.
- Select or create a reminder email.
- Choose Automatic: Date Based.
- Enter how many days before/after the due date it should send.
- Restrict the template to the Content Creation stage (optional).
Updating due dates for creators
For an individual creator
- Go to the creator’s workflow stage.
- Click the three-dot menu → Update Due Date.
- Choose a new date from the calendar.
For multiple creators
- Select several creators in a workflow stage.
- Click the three-dot menu → Update Due Date.
- Apply the new date to everyone selected.
This is useful if multiple creators request an extension or you need to shift deadlines for a group.
Draft due dates (optional)
If you enable Draft & Draft Review in your workflow, you can also set a draft due date:
Draft Due Date – when creators must upload their draft content. Content Due Date – when the final deliverable must be published.
Important: Draft due dates must be before the final content due date.
How to set:
- Enable Draft & Draft Review in Workflow Stages.
- In Deliverables add content deliverable
- Toggle Require creators to submit drafts before live content.
- Pick a draft due date (e.g., September 22) that comes before the live content due date (e.g., September 26).
Best practices for due dates
- Automate reminders – reduce manual chasing with pre-scheduled emails.
- Plan drafts earlier – give yourself time to review and approve before final deadlines.
- Stay flexible – use creator-level updates if someone requests an extension.
- Use multiple reminders – e.g., one before and one after the due date.
- Communicate clearly – keep due dates consistent in deliverables, briefs, and templates.