Campaign Marketing Plan

The Marketing Plan tab in Campaign Setup holds internal campaign details. Creators don't see this section: it's for your team's reference and internal reporting.

What's in the Marketing Plan Tab

Campaign name: The name creators see when they join the campaign.

Campaign description: An internal description of the campaign's goals. Not shown to creators.

Reporting group: Assigns the campaign to a reporting group for filtering and program-level analytics.

Industry: Sets the industry for this campaign. Used to inform benchmarks and filters. See Choose an Industry for Programs and Campaigns.

Brand Suitability guidelines: Campaign-specific instructions for the AI suitability assessment. The AI uses these guidelines when evaluating creator–campaign alignment. See Brand Suitability: How to Evaluate Creator–Brand Fit.

Campaign budget: Sets a total budget for the campaign. Once entered, you can track how much has been allocated to incentives, how much has been paid out, and what remains. See Tracking Spending in the Budgets Tab for full details.

Edit the Marketing Plan

The Marketing Plan tab is editable in Draft, Live, and Paused campaigns.

1. In Later Influence, open your campaign and select the Setup tab.
2. Select Marketing Plan.
3. Update the relevant fields.
4. Select Save.