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The draft review process is designed to support the easy submission and review of draft content between an influencer and a brand. Draft review may be used with any type of content requirement, and additionally supports sharing drafts with collaborators that do not have access to the Later Influence platform.
Set Up a Campaign With Draft Review
When creating a new campaign, you can enable draft submission in the initial workflow set up:
Alternatively, you can enable draft review for an existing campaign as follows:
- Navigate to the Setup tab of the campaign
- Select the Workflow sub-tab
- Enable the Draft and Draft Review stages
Collect Drafts From Influencers
In campaigns where draft review is enabled, the Posting Instructions message template will contain a link for influencers to submit their drafts by default. The influencers will need to be sent their Draft Content Link in order to submit drafts for your campaign.
Influencers can also be sent their draft link directly by adding the Draft Content link to a message template. Additionally, if your influencers are using the campaign manager, their draft submission link will be accessible there.
File size limits: 50MB (images), 500MB (videos)
Review Drafts in the Platform
Once influencers submit all draft requirements, they will be automatically promoted to the Draft Review stage of your campaign.
To view drafts, navigate to the Draft Review stage of the workflow and select the arrow icon in each influencer slat to open their campaign details, then open the Drafts tab.
From the Draft Review stage, you can:
- Leave comments for influencers in the Draft Feedback field
-
Mark drafts as Approved, Approved With Corrections, or Needs Work
- This status is displayed to the influencer
When all drafts for an influencer are approved or approved with corrections, select the yellow Approve button to move the influencer to the Content Creation stage and send the Draft Approval message template.
If any draft is marked as Needs Work, send the influencer the Draft Revisions message template to prompt the influencer to re-submit their draft for review. The Draft Revisions template can be configured to send automatically when a draft is marked Needs Work (see below).
Share Feedback With Influencers
Influencers can view their draft feedback (including the draft status and comments) at the same link where they submit drafts. This link is included within the Draft Needs Revisions and Draft Approval message templates.
We recommend setting up these message templates to go out automatically to support the efficient review of your drafts. Additional information on the draft-specific message templates are outlined below:
Draft Approval
The Draft Approval message template is for influencers whose drafts are all marked Approved or Approved With Corrections, and prompts influencers to review any feedback before posting.
You can send the Draft Approval message template automatically as follows:
- Go to the Setup tab of the campaign
- Select the Message Template sub-tab
- Select the Edit button next to the Draft Approval message template
- Set the delivery method to Automatic: Stage Based and select the Content Creation workflow stage
- Promote influencers to Content Creation after approving their drafts
Draft Revisions
The Draft Revisions message template is for influencers with one or more drafts marked Needs Work, and prompts influencers to review feedback and submit a new draft for approval.
You can send the Draft Revisions message template automatically as follows:
- Go to the Setup tab of the campaign
- Select the Message Template sub-tab
- Select the Edit button next to the Draft Revisions message template
- Set the delivery method to Automatic
- The message will be sent when drafts are marked as Needs Work
Note: If automation is enabled and multiple drafts are marked Needs Work, influencers will receive an email for each draft.
Review Drafts With Collaborators
When looking to review draft content with collaborators, you can generate a unique campaign link that collaborators can access to view drafts and provide feedback without logging in to the platform.
Simply navigate to the campaign with candidates to review and select the Share button in the header, then select Draft Review. Copy the link that is generated and send it to your collaborators.
Collaborators only have the ability to leave internal comments on the drafts submitted. Although collaborator comments are not shown to influencers, Later Influence users will have the opportunity to review the collaborator's feedback and decide which information to pass along to the influencer via the feedback process outlined above.
Delete Draft Content
If you need to permanently delete draft content, you can do so from the Drafts tab within the creator’s profile in the campaign by selecting the trash can icon in the upper right corner.
After deleting the draft:
- The draft will be removed from the Drafts tab, the Shareable Draft Review link, and from the Drafts section of the creator-facing campaign manager
- The number of drafts submitted by the influencer will update to reflect the number of deleted drafts
Creators can also delete draft content from their campaign manager up until the point that any feedback has been given on the submission. Once a draft has been approved or feedback has been given, the creator will no longer be able to delete their draft from the campaign manager.
If you have deleted a draft by mistake, please reach out to our team with the names of the relevant campaign and creator.