Amazon Affiliate Links: Disclosure Do's & Don'ts

Disclosure Do's

• Disclose your relationship to Amazon. A reader must be able to know, after reading your disclaimer page or comment, that you use affiliate links and that you get paid when a user clicks on your links.
• Disclosure must be clear and conspicuous in writing. It’s acceptable to say something as simple as “I make a commission for purchases made through the following link.”
• Disclosure must be placed prominently and as close to the affiliate link itself in such a way that by the time a user notices or clicks on the link, they can also easily notice the disclaimer.

Disclosure Don’ts

• Use ambiguous language like “affiliate link” or “affiliate program” - not everyone knows what those programs are or what happens when a user clicks on a link.
• Bury the information disclosing the affiliate link on a random page, such as the “About Us” or “Information” pages nor should the disclosure be placed at the bottom of pages.

Check out our Guide to Influencer Marketing and FTC Disclosures to learn more!