To discover TikTok creators in Later Influence™ (formerly Mavrck), use the TikTok filters in the Network set of search filters. You can search for creators by follower count and membership in the TikTok Creator Marketplace.
You can work with any TikTok creators, regardless of their Creator Marketplace status. Additional profile details are available for members of the Creator Marketplace, including audience insights and up-to-date follower counts, but membership is not a requirement to fully participate in campaigns.
TikTok search filters can be used in the Influencer Index to discover new creators or applied to your own Members database to discover creators who have opted-in to work with you.
When you click on a creator who has authenticated their TikTok account, you can view preview posts from their feed. Click on a creator's profile image, then select TikTok from the available accounts if not selected by default.
TikTok Audience Insights
TikTok Audience Insights are available for creators with authenticated TikTok Creator Marketplace accounts.
Creators who are not members of the Creator Marketplace can also authenticate with Later Influence, but their audience insights are not available.
For Creator Marketplace accounts, the following audience insights are available:
-
Age Groups
- The proportion of followers in each age bracket from:
- 18-24
- 25-34
- 35+
- The proportion of followers in each age bracket from:
-
Gender
- The proportion of followers that are male or female
-
Location
- The proportion of followers by country and state
-
Device Brand
- The proportion of followers by the brand of device they use for TikTok (i.e. Apple, Samsung)
Viewing Audience Insights Data
Click on an influencer's profile picture. Audience insights data is visible in the Insights tab on the right side of the screen.
Filtering by Audience Insights Data
When searching for influencers, use the Audience tab in the filters menu.
Related Articles