In this Article:
TikTok content in Later Influence is collected through Posting Links rather than binding hashtags. This ensures accurate content attribution, branded content compliance, and automatic metric tracking through the TikTok Creator Marketplace (TCM).
For a full overview of all content collection methods across platforms, see Collecting Campaign Content in Later Influence.
How Creators Submit TikTok Content
Each creator in your campaign receives a campaign-specific Posting Link. When they use it, they can upload their TikTok video, enable branded content settings, and automatically associate the post with your campaign in one step.
Watch the video below for an example run-through:
For creator-facing instructions, see Publish TikTok Content for Campaigns in the Later Social Help Center.
How Content Binds
TikTok content does not use binding hashtags. Videos appear in Later Influence once they’ve been processed through a Posting Link, retroactively linked by the creator, or uploaded by the brand.
TikTok content may appear with one of the following statuses:
- Manual: The brand uploaded the content directly in Later Influence.
- Automatic: The post was bound through TikTok’s API, such as when the creator publishes through a Posting Link.
- Self-reported: The creator submitted or linked the post from Later Social.
Videos uploaded via a Posting Link automatically bind to the campaign shortly after posting. Retroactively linked videos bind immediately once the creator associates the post in their Campaign Manager.
If a video doesn’t appear in your campaign, check that:
- The creator used the Posting Link for the correct campaign.
- The creator’s TikTok account is properly connected in Later Social.
- The post has been live for at least 48 hours.
Metric Collection and Refresh Cadence
Once TikTok content is bound, Later Influence collects performance data automatically. Metrics refresh once per day, between 12:00–2:00 UTC, and continue updating for 21 days — or until the creator publishes 30 newer TikTok videos, whichever comes first.
TikTok does not support longer-term or lifetime data pulls beyond this window.
Available Metrics
In Reporting Dashboards
These metrics appear in the campaign's Performance and Content tabs:
| Metric | Notes |
| Video Views (Impressions) | TikTok counts a view the moment a video begins playing. Unique impressions are not reported |
| Likes | — |
| Comments | — |
| Shares | — |
| Engagements | Likes + Comments + Shares |
In Content Exports
Exports from the Content tab include additional TCM-specific data.
Video performance:
- Video Views (non-unique)
- Video Views — Organic
- Video Views by Source
- Average View Time
- Total Play Time
- Video Completion Rate
Benchmarking metrics (from similar creators):
- 25th Percentile Video Completion Rate
- 50th Percentile Video Completion Rate
- 25th Percentile Engagement Rate
- 50th Percentile Engagement Rate
Audience demographics (reflects the creator's TikTok audience, not campaign-specific viewers):
- Female Audience %
- Male Audience %
- Age 18–24, 25–34, 35–45, 45–64, 65+
How TikTok Content Appears in Later Influence
Videos are playable directly inside Later Influence. The platform retrieves a thumbnail for exports, but TikTok does not provide downloadable video files via API.
If you need the original video files, add a Video deliverable in campaign setup. Creators will be required to upload the file directly in their Campaign Manager. You can then bulk export these files by filtering for Content Type → Video in the Content tab.