In this Article:
Conversion tracking records when a viewer who clicked a creator's tracking link completes a defined action on your website — such as making a purchase. It requires installing two short code snippets on your website.
For an overview of how tracking links and conversions work, see Clicks and Conversions Overview.
What You'll Install
Later Influence provides two unique code snippets per instance:
-
Snippet 1: installed in the
<head>tag of your site, so it runs across all pages - Snippet 2: installed on the page users land on after completing the conversion (for example, a purchase confirmation page)
Access Your Code Snippets
Conversion scripts are unique to each Later Influence instance. To retrieve them:
- In Later Influence, select Settings from the left sidebar
- Select Conversion Scripts
Note: Make sure you're in the correct instance before copying the scripts — each instance has different codes.
Setup Process
The setup follows two phases: installation and testing.
- Share the code snippets with your web developer
- Developer installs Snippet 1 in the
<head>tag sitewide - Developer installs Snippet 2 on the conversion confirmation page
- Your Later Influence implementation manager verifies the setup and confirms it's working
- Once verified, add tracking links to campaigns and begin tracking live conversions
How Conversions Are Recorded
Once the code is installed, viewers who click a tracking link are cookied for 4 weeks. Any conversion completed on the same device and browser within that window is recorded and attributed to the original tracking link.
Conversion data — including the number of conversions and their value — is available at the campaign level in the Campaign Performance Report and at the program level in the Reports section.