Later Influence™ (formerly Mavrck) enables you to target your desired audience using Audience search filters and a rich database of influencer audience insights.
Data Sources
Audience data is comprised of three sources: Instagram Audience Insights, for influencers with authenticated Instagram Business accounts, TikTok audience insights, for influencers with authenticated TikTok Creator Marketplace accounts, and a third-party platform that gathers insights from a variety of sources and combines them to give the best available prediction of an influencer's audience.
Instagram Audience Insights include age, gender, and location. Learn more about Instagram Audience Insights here: Instagram Audience Insights
TikTok Audience Insights include age groups, gender, location, and brand of device used. Learn more about TikTok Audience Insights here: TikTok Audience Insights
Enriched audience data takes precedence over Instagram and TikTok audience data when both are available. Audience insights are not available for all profiles.
Influencer Profiles
To view a specific influencer's audience demographics, click their profile image to open the lightbox. Audience insights data is visible in the Insights tab on the right side of the screen.
If you find a creator you are interested in that does not already have insights available, simply click the "Request" button. Wait 1-3 minutes while we import their data, then refresh to see all audience insights.
Any new data/metrics retrieved for a creator will also be available in the Influencer Shareable links for marketers
Search Options
Audience search filters employ "mostly" logic, meaning influencers will appear in the search results if their audience is comprised of mostly the demographic you have input in that category.
You may select multiple Audience filters at once. As you select filters, the total number of results at the bottom of the filter module will change to reflect your criteria.
Audience data is not available for all influencers. Try using fewer filters to see more results.
Categories
| Demographic Category | Options |
| Gender |
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| Age |
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| Location |
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| Ethnicity |
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| Marital status |
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| Parental status |
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| Education status |
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| Personal income |
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| Language spoken |
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| Likes and interests |
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| Brand, media, and people influences |
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| Industry, occupation, and university |
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| Music preferences |
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| Sports |
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