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Pinterest FTC Sponsored Content Disclosures
Disclosure Do’s
- Place disclosures in the first three lines of the description above the “see more” button.
- Include clear and unambiguous language, using the words or hashtags “sponsored,” “ad,” or “paid” in addition to tagging the sponsoring brand.
Disclosure Don’ts
- Use ambiguous language like #sp, #collab, #affiliate or branded hashtags.
- Hide the written disclosure at the bottom of the description.
- Only place disclosures on organic Pins. Disclosures are required for all types of Pins - including Rich Pins.
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