Navigating the Reports Section

The Reports section of the platform allows you to view performance data over time across all your campaigns or individual reporting groups. This is the perfect place to explore and evaluate the overall performance of your influencer marketing efforts on a high level based on custom date ranges of your choice.

The Reports section contains three tabs: Overview (Beta), Program Performance (which includes Program Details), and Acquisition.

Overview (Beta)

Note: The Overview tab is a beta feature. This means it’s a new feature that we’re still working on getting perfect, but we’re giving you access to try it out sooner. You might notice updates (and improvements!) to beta features happen more often—this is all part of the process, and we appreciate your patience!

In the Overview tab of the Reports section, you can use the dropdowns at the top of the page to filter campaign data for a specific date range for all, one, or a specific subset of your campaigns:

On this tab, data is attributed to the day that the performance metrics were received, not the day that the post went live.

The entire contents of the Overview tab can be downloaded in various file formats, including CSV and PDF, For more details, see Export Options.

The data in every section of the Overview tab will dynamically update based on the campaigns & date range you select at the top of the page.

Tip: You can hover over each metric to display a tooltip explaining what it means:

The Overview tab contains several sections, detailed below:

Summary

At-a-glance view of the following key metrics, across all selected campaigns for the chosen date range:

Metric	Definition
Engagements	Total engagements, including likes, comments, and shares, for all posts for the selected campaigns
Impressions	Total times post content has been shown on a screen for the selected campaigns
Engagement Rate	Engagement in relation to the total audience or impressions
Posts	Total posts published for the selected campaigns
Estimated Cost of Content	Estimated cost of incentives paid to influencers to create social content
Total Cost of Campaigns	Total cost of incentives paid to influencers for all content and non-content deliverables, including social posts, tracking links, and product reviews
Estimated Value Generated	Total estimated value of posts for the selected campaigns, calculated using industry benchmarks
Estimated Return on Investment (ROI)	The estimated return on investment calculated using Earned Media Value and Conversion Value (if any) against the paid costs for your campaign

Campaigns

Tabular overview displaying key metrics per each campaign selected at the top of the page for the chosen date range (one campaign per row).

Select Customize View to select which columns to display, out of the following options:

Metric	Definition
Influencers	Total number of influencers participating in the campaign
Posts	Total number of posts published for the campaign
Reach	Total number of times posts for the campaign have been seen uniquely
Engagements	Total engagements on posts for the campaign, which may include likes, comments, and shares
Impressions	Total number of times posts for the campaign have been shown on a screen
Tracking Link Clicks	Total number of clicks on tracking links for the campaign
Engagement Rate	Engagement rate for the campaign, calculated as engagements divided by impressions
CPE	Cost per Engagement for this campaign based on the date filters selected
CPM	Cost per Thousand Impressions for this campaign based on the date filters selected
Impressions per post	Total number of impressions for posts in the campaign divided by the total number of posts
Estimated Value Generated	Total estimated value (USD) of posts for this campaign, calculated using industry benchmarks
Estimated ROI	The estimated return on investment, calculated using Earned Media Value and Conversion Value (if any) against the paid costs for this campaign
First Post Date	When the first post for the campaign was published
Last Post Date	When the most recent post for the campaign was published

Tip: As with all data on the Overview tab, these metrics will update dynamically based on the campaigns and date range you’ve filtered for at the top of the page. This way, you can easily compare performance across campaigns, and even across different time periods within the same campaign.

Return on Investment

The value earned per network, based on what you’ve spent so far, to assess the effectiveness of campaigns across different platforms. Return on investment is based on the estimated cost of content and the estimated earned media value per platform.

Performance Over Time

A visualization of campaign performance over time, based on the selected time increment (week, month, quarter, or year) and metric (Engagements, Impressions, or Engagement rate).

Top Influencers

Top individual influencers/creators across all selected campaigns for the chosen date range, sorted by number of Engagements by default. Select the Sort by: dropdown to display re-sort this section based on a different metric. You can also select the table icon for a tabular view, allowing you to download this data as a CSV:

Social Platforms

Tabular overview displaying key metrics per social platform for each campaign selected at the top of the page for the chosen date range (one social platform per row).

Performance

The Performance tab, also known as the Program Performance Report, allows you to easily view performance data over time across all your campaigns in a single table.

With this tool, you can compare performance metrics campaign-by-campaign, helping you gather actionable insights to optimize future campaigns and achieve your goals.

A detailed overview of this report is available here: Program Performance Report

Program Details

Program Details appear underneath the Program Performance Report in the Performance tab of the Reports section. There are three panels within the Program Details section:

Filters: On the left side, there is a panel of filters you can apply to your data.
Chart: At the top of the section, data is visualized in an interactive chart.
Table: Below the chart, all available metrics are displayed in a table.

Filters

Date range
- Specify a date range to include. Note that metrics in this section are grouped using the date they were recorded in the platform.
Instances
- If your program uses multiple instances in the platform, select which ones to include.
Campaigns
- View data for one or more specific campaigns, across selected instances.
Reporting Group
- View data from campaigns aggregated in Reporting Groups. Read more about reporting groups in Campaign Marketing Plan.
Metrics
- Select which metrics to highlight in the chart. This does not affect the metrics that appear in the table.
Group By
- Select the timeframe data is grouped by (day, week, month, quarter, year). The date used as a label represents the first day of the timeframe.

Metrics

Pieces of content
Surveys collected
Reviews submitted
Engagements
Impressions
Content Reach*
Network-specific content count, engagements, and impressions (for all networks)
Clicks
Conversions (legacy)
Conversion Value (legacy)
New Registered Influencers
Influencers Creating Content
Average Review Rating
Average Review Length
Earned Media Value (EMV)

To view the definition of each metric in the platform, hover over the ⓘ icon.

*Content reach is defined as the sum of followers for all content created. Content reach is counted per post, meaning if an influencer posts twice, their followers are counted twice.

Program Details Export

To export the table of data as a CSV file, select the export icon in the upper-right corner.

To view the total or average of any given metric in the Program Details table, group your data by years and sum the total of each year, or export the table.

Acquisition

The Acquisition tab in the Reports section displays how many new members you’ve acquired through various channels, such as email, your website, or other marketing campaigns.

Understanding Date Range Filters

Both the Overview tab and Performance tab (and its subsection, Program Details) can be filtered by specific date ranges, though the date range logic varies between them.

Overview

The values displayed in the Overview tab are always filtered by the date range at the top of the page and for the selected campaigns. In addition, the data is always attributed to the day that the performance metrics were received—not the day that the post went live. This is the same filtering method used in the Program Details section of the Performance tab.

Performance & Program Details

While the values displayed in the Program Performance and Program Details sections in the Performance tab may appear to be inconsistent due to the differing timeframe settings, the data contained in both reports is synchronized from the same source:

The Program Performance section displays the overall totals of each campaign that was Live at any point in the specified date range
The Program Details sections displays metrics organized by the date they were recorded (that is, when a post was published or when a link was clicked)
- This is the same filtering method used on the Overview tab

Example: If you filter the Program Details module to one specific date and observe the Clicks metric, the value displayed is the number of clicks recorded only on that specific date. If you filter the Program Performance module by the same specific date, the Clicks column will display the number of clicks recorded at any point within each campaign that was active on that date.

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