When do influencers need to disclose an endorsement or sponsored posts?
Any time there is a financial, employment, personal or family relationship with a brand via social media, disclosure is required.
Financial Relationship: These relationships aren’t limited to money. Disclosures are required if receiving anything of value to mention a product (i.e., receiving free or discounted products).
Employment Relationship: While companies may encourage their employees to post about their products/services, the employees must assume others aren’t aware of this relationship and must disclose their relationship with the company.
Personal / Family Relationship: Even when there is a personal/family relationship and an influencer receives compensation of any kind (i.e., gifts), disclosure is required.
Learn more about Disclosure Do's & Don'ts here or click on a specific social platform from the list below:
- Instagram: Disclosure Do's & Don'ts
- Facebook: Disclosure Do's & Don'ts
- Youtube: Disclosure Do's & Don'ts
- Snapchat: Disclosure Do's & Don'ts
- Pinterest: Disclosure Do's & Don'ts
- Twitch: Disclosure Do's & Don'ts
- TikTok: Disclosure Do's & Don'ts
- Twitter: Disclosure Do's & Don'ts
- Amazon Affiliate Links: Disclosure Do's & Don'ts
- Ratings and Reviews: Disclosure Do's & Don'ts