Using the audience insights data available in Later Influence™ (formerly Mavrck), you can select influencers to work with whose followers closely match your ideal audience.
Audience data includes three sources: Instagram audience insights, TikTok audience insights, and a third-party platform that gathers insights from a variety of sources and combines them to give the best available prediction of an influencer's audience. Instagram and TikTok insights are only available for eligible authenticated accounts.
TikTok Audience Insights are detailed below. For more information on other audience insights, see Audience Insights.
Available Data
TikTok Audience Insights are available for creators with authenticated TikTok Creator Marketplace accounts.
Creators who are not members of the Creator Marketplace can also authenticate with Later Influence, but their audience insights are not available.
For Creator Marketplace accounts, the following audience insights are available:
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Age Groups
- The proportion of followers in each age bracket from:
- 18-24
- 25-34
- 35+
- The proportion of followers in each age bracket from:
-
Gender
- The proportion of followers that are male or female
-
Location
- The proportion of followers by country and state
-
Device Brand
- The proportion of followers by the brand of device they use for TikTok (i.e. Apple, Samsung)
Viewing Audience Insights Data
Click on an influencer's profile picture. Audience insights data is visible in the Insights tab on the right side of the screen.
Filtering by Audience Insights Data
When searching for influencers, use the Audience tab in the filters menu.
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