Tango Card Integration & Gift Card Incentives: How to Set Up, Send, and Track Digital Rewards

Tango Card integration in Later Influence lets you send digital gift cards directly to creators — no spreadsheets or manual codes required.

You can reward creators quickly, track fulfillment automatically, and include gift card costs in your campaign reporting.

When to Use Gift Card Incentives

Gift card incentives are best for:

• Rewarding ambassadors, nano-, or micro-influencers
• Sending prepaid Visa®, Mastercard®, or digital retailer gift cards
• Managing rewards and ROI in one place — with no extra tools

Tango Card incentives can be fulfilled automatically through Later Influence or tracked manually if you send them outside the platform.

Integration Options

Later Influence offers two ways to use Tango Card:

Funding

• Later-owned account: Funded through Later’s internal payment process (IROF form)
• Brand-owned account: Requires you to share your Rewards Genius API credentials with your Later Customer Success Manager for secure integration.

Connecting Tango Card

Once your account is ready:

1. Later connects your Rewards Genius or Later-owned Tango account.
2. You’ll see Tango Card listed as an available delivery option when setting up gift card incentives.
3. Imported email templates from Rewards Genius will also appear in your dropdown options.

You’re now ready to create and send gift cards directly through Later.

Creating Gift Card Incentives

You can add Tango Card incentives at the campaign level or for specific creators.

Option 1: Campaign-level 

1. Open your campaign in Draft mode.
2. Go to Setup → Incentives.
3. Click + Add Incentive.
4. Set Incentive Type → Gift Card.
5. Choose Fulfillment → Tango Card.
6. Select a Gift Card Option (e.g., Amazon $50 Fixed or Visa Variable USD).
7. Choose an Email Template (the message creators will receive).
8. Set a Fulfillment stage if you want incentives to auto-ready at a specific workflow point.
9. Click Save.

Option 2: Creator-specific 

1. Open your campaign’s Workflow tab.
2. Click the |← arrow next to a creator’s name.
3. Open the Incentives tab → + Add Incentive.
4. Select Gift Card → Tango Card.
5. Fill in amount, email template, and fulfillment stage.
6. Click Save.

Setup Field Details

• Gift Card Option → Choose a fixed or variable-value card from the Tango catalog (e.g., Visa Prepaid – Variable USD).
• Value → The face value of the reward (in the card’s currency).
• Cost (USD) → Automatically converted at fulfillment for reporting accuracy.
• Gift Card Email Template → The email sent through Tango Card’s Rewards Genius system. You can select a default or custom template.
• Fulfillment → The workflow stage that will mark incentives as Ready automatically. (Optional: leave blank to manage manually).
  

Fixed vs. Variable Value Cards

• Fixed cards: Have predefined denominations (e.g., $25, $50, $100).
  • Create multiple incentives if necessary to reach the desired value. 
• Variable cards: Let you specify any value within the supported range (e.g., $10–$500).

How to Fulfill Tango Gift Cards in Later

Once setup is complete, you can fulfill gift cards individually or in bulk directly through Later.

Fulfill a Single Gift Card

1. Go to your campaign’s Workflow tab.
2. Click the |← arrow next to the creator’s name to open their profile.
3. Select the Incentives tab.
4. Locate the Tango Card Gift Card incentive.
5. Click Fulfill.
6. Review the amount, card type, and recipient details.
7. Click Confirm Fulfillment to send.

Bulk Fulfillment

1. Go to your campaign’s Workflow tab.
2. Select the relevant creators
3. Click Pay (if you're in the pre-payment or post-payment workflow stages)
4. Review the amount, card type, and recipient details.
5. Click Confirm Fulfillment to send.

Once complete: Each transaction appears in Incentives → Transactions.

Monitoring & Reporting

• Gift card costs are automatically included in CPE, CPM, and ROI metrics.
• Transactions are recorded in USD for consistency.

How Creators Receive Their Tango Gift Cards

Creators do not need a Tango account.

• Cards are sent automatically from Rewards Genius to their email.
• The message includes redemption instructions and the gift card value.

Common Tango Gift Card Questions

How long does delivery take?

Creators usually receive their Tango Card email within minutes of fulfillment.

Can I use variable-value gift cards?

Yes — as long as you stay within the allowed range for that card type.

Can I use non-USD currencies?

Yes. Tango supports multiple currencies. Later converts values into USD at the time of fulfillment for reporting accuracy.

Why does the USD cost change after fulfillment?

Later finalizes the conversion rate at the time of fulfillment, ensuring cost accuracy in reports.

Can I change the value after saving?

Only before fulfillment. Once a card is fulfilled, it can’t be canceled or modified.

Who sends the gift card email?

Emails come from Rewards Genius (Tango Card). Later handles the transaction automatically.

Where can I verify a transaction?

Go to Incentives → Transactions, or open the creator’s Incentives tab → View Details to see timestamps and Tango reference IDs.