YouTube: Disclosure Do's & Don'ts

Disclosure Do’s

Include disclosures in three key areas: written in description, superimposed over video, and verbally in video.
Include clear and unambiguous language, using the words or hashtag “sponsored,” “ad,” or “paid” in addition to tagging the sponsoring brand.
Include verbal and superimposed disclosures within the first 15-30 seconds of a video.
Superimposed disclosures should remain on screen for at least ten seconds.
Written disclosures should be included within the first two lines (125 characters) of the video description above the “show more” box.
When using the built-in paid promotions tool, manual disclosures are still required.

Disclosure Don'ts

Use ambiguous language like #spon, #partner, or “Thanks to…”
Hide the written disclosure at the bottom of the description.
Make written disclosures too brief or hide them in the same color as the background.
Fail to include written and / or verbal disclosure in the video itself.
Rely on built-in, paid promotion tools only.