Disclosure Do’s

• Include disclosures in three key areas: written in description, superimposed over video, and verbally in video.
• Include clear and unambiguous language, using the words or hashtag “sponsored,” “ad,” or “paid” in addition to tagging the sponsoring brand.
• Include verbal and superimposed disclosures within the first 15-30 seconds of a video.
• Superimposed disclosures should remain on screen for at least ten seconds.
• Written disclosures should be included within the first two lines (125 characters) of the video description above the “show more” box.
• When using the built-in paid promotions tool, manual disclosures are still required.

Disclosure Don'ts

• Use ambiguous language like #spon, #partner, or “Thanks to…”
• Hide the written disclosure at the bottom of the description.
• Make written disclosures too brief or hide them in the same color as the background.
• Fail to include written and / or verbal disclosure in the video itself.
• Rely on built-in, paid promotion tools only.