TikTok: Disclosure Do's & Don'ts

Disclosure Do’s

• Include written disclosures in the caption of a video within the first 150 characters.
• Include clear and unambiguous language, using the words or hashtags “sponsored,” “ad,” or “paid” in addition to tagging the sponsoring brand.

Disclosure Don’ts

• Use ambiguous language like #sp, #collab, branded hashtags, “Thanks to…” or “Video made possible by…”
• Hide the written disclosure at the bottom of the description.
• Make written disclosures too brief or not tag the brand.
• Fail to include written and/or verbal disclosure in the video itself.

Check out our Guide to Influencer Marketing and FTC Disclosures to learn more!