When you create a TikTok for a campaign, use the Posting Link provided by the brand to upload your video. The Posting Link is an easy way to tag your video as Branded Content and link it with the right campaign in one step.

Find the Posting Link in your Campaign Manager or in emails from the brand.

You must use the Posting Link to meet campaign requirements. If you are unable to use the Posting Link for any reason, you can also link your content retroactively.

Posting to TikTok

1. Open your Campaign Manager link
2. Select the Post to TikTok button in the Deliverables section
3. Select Get Link
4. Open the link to TikTok and upload your video there

If you need to post multiple times, you can use the same link up for up to 10 videos. If you're creating more than 10 videos for one campaign, use the Get Link button to generate a new link for additional content.

Post to TikTok button in the Campaign Manager	TikTok Posting Details page

Linking Content Retroactively

If you have already posted your TikTok video in the app, you can link it to the campaign retroactively:

1. Open a link to your Campaign Manager
2. Select the Post to TikTok button
3. Open the link in TikTok
4. If this is your first time working with the brand, TikTok will prompt you to agree to the Creator Terms and to deliver the requested content:
   
5. Tap Upload Video
6. If you've already published your post, select Link Existing Post:
   
7. Select the relevant video for the brand
8. Tap Yes to confirm

Sponsored Post Disclosure

TikTok is working to ensure all sponsored videos are clearly marked per FTC regulations. Using the Posting Link to upload content, or linking the content retroactively, will make sure you and the brand are following guidelines. Videos that are not clearly tagged within TikTok may violate Community Guidelines.