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Later Influence™ (formerly Mavrck) operates using US dollars (USD) as the primary currency. If Global Payments are enabled, brands have the option to pay influencers cash incentives in their local currency through Stripe; however, costs and related metrics displayed in the platform will be in USD.
Later Influence's PayPal and Tango Card payment integrations also offer multi-currency support, and the platform is able to track accurate costs across a variety of incentive types.
Integrated Incentives
Integrated incentives include cash incentives fulfilled through PayPal or Stripe and gift card incentives fulfilled through Tango Card.
Stripe
If Global Payments are enabled, brands can use Stripe to pay influencers cash incentives in USD, CAD, or GBP (dependent on the currency associated with the influencer's onboarded bank account). There are two ways to fulfill international payments with Stripe: by anchoring to USD (default), or by anchoring to the local currency (CAD or GBP). The difference is outlined below.
Anchoring to USD (Default)
By default, or if Stripe Global Payments aren’t enabled on your account, international payments will be anchored to USD. This means that the brand pays an exact amount in USD to an influencer, who receives that amount in their local currency. The exact amount received by the influencer will vary based on that day’s exchange rate, but the amount the brand pays is fixed.
Anchoring to Local Currency
With Stripe Global Payments enabled, it’s possible to anchor to the influencer’s local currency (CAD or GBP) instead of USD. This means that the amount the influencer receives in their currency is fixed, but the amount paid in USD by the brand will vary based on that day’s exchange rate.
When anchoring to local currency, influencers are informed about the exact amount they will receive, but due to potential exchange rate fluctuations, the expenditure for the brand won’t be finalized until the day of payment. As a result, brands need to maintain a higher account balance than budgeted to accommodate possible overages from unfavorable exchange rates.
Anchoring Comparison
The table below compares the two methods of currency anchoring when fulfilling payments to international (non-USD) influencers via Stripe:
| Amount received by influencer | Amount paid by brand | Feature availability | |
| Anchoring to USD | Variable in their currency (based on exchange rate) | Fixed in USD | ✅ Enabled by default |
| Anchoring to Local Currency | Fixed in their currency | Variable in USD (based on exchange rate) | ⚠️ Requires Account Executive to enable Global Payments |
PayPal
PayPal incentives are always created in USD, but influencers can withdraw their funds in any currency.
Influencers will receive payment in their PayPal account in USD, then they can withdraw funds from their PayPal account in any currency.
PayPal charges senders a 2% fee, up to $20, when recipients withdraw their funds in another currency. Since you are using Later Influence's PayPal account, this fee is absorbed by Later Influence.
If you have agreed to pay an influencer an exact amount in another currency, the PayPal incentive value must be set as an equivalent amount in USD. Because conversion rates fluctuate, the value amount should be calculated and updated at the time when the payment is fulfilled.
Tango Card
Tango Card incentives are supported in multiple currencies without manual conversion or international transaction fees.
Each gift card option is set in a specific currency. For example, there is a gift card option for Amazon.com in USD, for Amazon.ca in CAD, and for Amazon.com.uk in GBP. The currency options for each gift card type are dependent on availability in the Tango Card catalog.
The value of a Tango Card gift card is always set in the relevant currency, then Later Influence automatically calculates the cost in USD using the latest conversion rate.
The cost of a Tango Card incentive may change from the time it is set up to when it is fulfilled, but the value will always remain the same. The platform will display the final cost in the confirmation message when Tango Card incentives are fulfilled.
Offline Incentives
Offline incentives include product incentives, promo code incentives, cash incentives fulfilled offline, gift card incentives fulfilled offline, and other incentives.
Offline incentives are not directly linked to real transactions, so your options can be more flexible than with integrated payments.
To manage international payments using offline incentives, there are two primary methods:
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If your program uses only offline incentives:
- You may operate as if all costs and metrics are in the relevant currency.
Example: Pretend that every dollar sign is a Euro symbol and enter all amounts without any conversion. - Your cost metrics will be displayed in USD, but you'll know that the true cost is the same number in Euro.
- You may operate as if all costs and metrics are in the relevant currency.
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If you program uses both offline and integrated incentives:
- Convert all cost and value amounts to USD before setting up incentives, to ensure parity with integrated incentives which are always defined in USD.
- To ensure accurate data as conversion rates fluctuate, recalculate and update the actual cost of incentives at the time of fulfillment.
Example: You create a campaign in September and calculate the cost of a £100 incentive as $115, so you enter $115 in the incentive setup. When you are ready to send payment outside of Later Influence in October, you calculate the cost of the £100 incentive as $120. Update the incentive setup in Later Influence from $115 to $120 to reflect the actual cost at the time of fulfillment.
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