In this Article:
The Campaign Performance Report gives you a detailed view of a single campaign's results. You can view it inside Later Influence from the Performance tab of any campaign, or share it with stakeholders as a live link that doesn't require a login.
For program-level reporting across multiple campaigns, see Reporting Overview.
Access the Report
Open any campaign and select the Performance tab. The report is available regardless of campaign status.
Report Sections
Header
Appears only on the shareable report page, not within the platform view. Includes campaign name, description, budget, and content due date (pulled from the Marketing Plan). To omit the budget from the header, leave the Budget field blank in the Marketing Plan or set it to 0.
Summary
A high-level snapshot of the campaign's overall performance:
- Engagements: total likes, comments, shares, clicks, and saves
- Impressions: total times campaign content was viewed
- Engagement Rate: Engagements ÷ Impressions × 100
- Posts: total bound posts (includes Reels, Stories, TikToks)
- Estimated Cost of Content: total fulfilled incentive value across all posts
- Total Cost of Campaign: total fulfilled incentives across the campaign
- Estimated Value Generated (EMV): estimated dollar value of organic exposure
- Estimated ROI: EMV ÷ Total Cost of Campaign
Content Tab
A visual breakdown of all bound campaign content. Filter by platform, content type, or creator, view per-post engagement and impression metrics, and access links to live social posts.
Campaign Table
An interactive table of campaign-specific metrics you can customize using Customize View.
Performance Over Time
A trend chart of engagement and impressions across the campaign timeline. Use it to track when content goes live and spot engagement spikes.
Top Content
Your best-performing posts, sortable by engagement, impressions, or engagement rate. Select a post thumbnail to open the live social post.
Top Influencers
Creators ranked by their impact on the campaign, based on reach and engagement.
Share the Report
- In Later Influence, open your campaign and select the Performance tab
- Select the Shareable Links button in the campaign header
- Select Performance Report → Next
- Choose which sections to include (for example, ROI, Top Content, audience demographics), then set a link expiry timeframe
- Select Copy to clipboard to obtain the URL, then select Done
Report links are live and update automatically — you don't need to regenerate or resend when new data comes in. Updating the visible sections applies to all existing report links for this campaign.