Driving clicks is an important part of any influencer marketing strategy.

Later Influence™ (formerly Mavrck)'s tracking link features enable you to easily track clicks from an influencer's audience, using unique links generated in campaigns. 

Tracking links can record both clicks and conversions, including the value of those conversions when applicable.

Capabilities & Setup

Later Influence tracks the number of unique clicks on each tracking link generated in the platform, as well as the number of conversions completed through each link and the conversion values.

Tracking links can be easily generated within campaigns, either in bulk (by adding the same destination URL for all influencers in a campaign) or individually (by adding influencer-specific URLs). For step-by-step instructions, see Tracking Links.

How does it work?

Clicks

Tracking clicks requires no technical setup or integration. Simply create tracking links in campaigns, tell influencers to share their unique links, and see how many clicks are driven by each one.

Conversions

Tracking conversions requires a simple technical setup, detailed here: Conversion Tracking Setup

Later Influence will provide you with two short snippets of code to install on your website, which will record each time a user who clicked a tracking link completes a conversion (e.g. completes a purchase).

Date & Reporting

The following information is available for each tracking link and each influencer at both the campaign level and the program level:

• Number of unique clicks
• Number of conversions (if configured)
• Value of conversions (if configured)

Once the conversion code snippets are installed, users who click the tracking links will be ‘cookied’ for 4 weeks. This means that any conversions that occur using the same device and browser will be recorded for 4 weeks after the user initially clicked on the link.

For more details, see Reporting on Tracking Links.

Security

Later Influence uses a third-party service provider called Everflow to generate tracking links and track clicks and conversions.

Through our use of Everflow, we can also receive information such as anonymized IP addresses and the time and date that conversions were made; however, this information is not included in the platform.

There is no personal information about influencers or customers stored in Everflow. For more information, see Everflow’s Privacy Policy.

Example

To better understand the process of tracking clicks and conversions, see the following example of a tracking link added at the campaign level:

1. A destination URL is added, like a product page or category on your website, for example:brand.com/summer-sale
2. Later Influence generates a unique tracking link version of that URL for each influencer to use; for example, an influencer might be assigned http://www.mnpa6gtrk.com/F6DBWMT/91Z47C/?uid=11975as their unique tracking link
3. Unique links are given to influencers through the campaign manager or messages
   
   • Example instructions to influencer: "Your unique tracking link is http://www.mnpa6gtrk.com/F6DBWMT/91Z47C/?uid=11975. Post this link on your Story."
4. Influencers post their unique tracking links alongside campaign content
   • Example influencer content: "Click here to check out the summer sale! http://www.mnpa6gtrk.com/F6DBWMT/91Z47C/?uid=11975"
5. Viewers click on the unique tracking link and Later Influence records a page visit
   • http://www.mnpa6gtrk.com/F6DBWMT/91Z47C/?uid=11975 is tracked and Later Influence registers a page visit, but viewers never see this page
6. Viewers are immediately redirected to the destination URL appended with the influencer's ID, for example: brand.com/summer-sale?mvkReferringMemberId=1
7. Some viewers stay on the site and make conversions, like purchases or sign-ups
   • If installed, the Later Influence code snippet records that a conversion was made from the specific influencer's link, and (if configured) records the value of the conversion

Overview
	Add a destination URL with a preview image, labels, and description
Unique links are displayed to each influencer in the campaign manager or messages
View the specific performance of each tracking link in the influencers' campaign details
View overall performance on the campaign performance report