Later Influence™ (formerly Mavrck) offers the following API integrations to connect Later Influence data with other technologies.

Reach out to your Customer Success Manager to learn more about these tools. A developer on your team will need to implement these functionalities.

Reporting API

The Later Influence Reporting API exposes Later Influence campaign performance data for aggregation and synthesis outside of our platform

Functionality

The Reporting API supports reporting based on either a campaign or a reporting group. Data may be filtered to relevant date range and grouped by year, quarter, week, or day, or total.

Technical Documentation

For information on how to implement the Reporting API, please see Implementing the Reporting API. For information on the specific data that Later Influence passes, please see the Swaggerhub documentation.

Workflow Webhook

The Workflow Webhook notifies external programs when an influencer's workflow status has changed, allowing you to programmatically trigger actions in other platforms.

Use this tool to unlock scale for complex processes that rely on Later Influence status data.

Functionality

Webhook subscriptions are enabled at the instance level. Once set up, the webhook will deliver information about all workflow status changes for every influencer in every campaign in that instance.

Technical Documentation

For information on how to implement the Workflow Webhook please see Implementing the Workflow Webhook. For information on the specific data that Later Influence passes, please see the Swaggerhub documentation.