About the Brand & Product: XXX

Concept: XXX

Must Hit Messaging: (Please incorporate at least one (1) of these points into your content, voiceover (if applicable), text overlay, or caption, crafted in your own words)

Inspiration:

Please use these images for inspiration when creating your content.

Draft Submission Guidelines:

• All content should be submitted for review as you intend to post it – inclusive of all text overlays, voiceovers, and closed captions.
• All content submitted for draft review must not be watermarked.
• If you are using music, you must include the song and artist name in the “Additional Notes” section when uploading your drafts.

Instagram Post Guidelines:

• XX in-feed Instagram post (image or video)
• Your post caption must contain #XXX, #XXX and #XXX
• Your post caption must tag @XXX as a Branded Content Partner
  • See here for instructions on how to tag us

Instagram Story Guidelines:

• XX Instagram Story (at least XX slides)
• Each Story slide must contain #XXX, #XXX and #XXX
  • Please be sure to include both required hashtags on each and every story panel. Additionally, hashtags should be added in text (do not use the Instagram hashtag sticker feature).
• All Story slides must tag  @XXX as a Branded Content Partner
  • See here for instructions on how to tag us

Video Guidelines:

• Video should be between XX-XX seconds
• Voiceover or text overlay calling out the brand’s name (XXX) must appear within the first 5 seconds.
• The product must be the main focus throughout the video and thoroughly incorporated into the storytelling.

Music Guidelines:

If including music in your content:

• All song selections MUST be copyright-free music from the TikTok Commercial Library (for TikTok content) and Meta Sound Library (for Facebook/Instagram content).
• You cannot use music from your own libraries, even if you have bought a subscription to a service, because they are not considered copyright-free for use on TikTok and/or Facebook/Instagram.
• When submitting your drafts, you must include the name of the song and artist name in the "Additional Information" box.
• If you do not comply with this when going live with your content, you will be required to remove your video and repost with a copyright-free song.

Do’s and Don'ts:

• DO – Make your post authentic using your own creativity and flair!
• DO – Use the full product name at least once in your caption
• DO – Ensure that the brand and product(s) are the focal point of all content
• DO – Always refer to the brand as XXX
• DO – Use high quality images when posting
• DO NOT – Include any music that is not from the TikTok Commercial Library (for TikTok) or the Meta Sound Library (for Instagram Reels).
• DO NOT – Include any profane language or “risque” content
• DO NOT – Include affiliate links (other than those provided for the campaign, if applicable)
• DO NOT – Enable shoppable or third party sites
• DO NOT – Talk negatively about the product or brand
• DO NOT – Show any alcoholic beverages in your post
• DO NOT – Display, tag, or mention any other brands (including competing brands) in your post image, tags, or caption.
• DO NOT – Heavily filter your image (in order to maintain the true colors of the product wrapper/packaging)
• DO NOT – Showcase the product in any unflattering way. Reference the inspiration imagery for how products should look.

FTC Guidelines:

The Federal Trade Commission has updated its Endorsement Guides for the first time since 2009. We recommend checking out this FAQ page & Disclosures 101 guide for a comprehensive outline of what’s new. However, we’ve also provided a breakdown of some of the most notable updates & reinforcements below.

• TikTok Disclosures: Due to the small text description and multiple elements in TikTok content, creators must also include a disclosure (such as “AD”) overlaid in sponsored TikTok videos.
• Sponsored Trips: When brands sponsor a trip for creators, creators should include disclosures for all of their content during the trip, except when sharing posts unrelated to that location.
• De-influencing: When creators criticize or make negative comments about a competitor of a brand they have worked with, they should disclose that relationship as it can impact how their audience views their comments.
• Gifting/Seeding Programs: When marketers send creators free, unsolicited gift products, they have to ask them to clearly and consciously disclose the gift in any content they share, including how it should be disclosed and request that they be tagged in the content.
• Gifted Products: "#Gifted" alone isn't a sufficient disclosure when creators receive free products or services. Creators must also include the brand name, such as "Gifted by XXX."

Instagram Reels Guidelines:

• XXX in-feed Instagram Reels post
• Your post caption must contain #XXX, #XXX and #XXX
• Your post caption must tag @XXX as a Branded Content Partner
  • See here for instructions on how to tag us

Production: For higher production value, we recommend filming out-of-app – you can then stitch together clips within the app once finalized (and be able to easily make edits). Make sure to create with vertical video in mind! 

Stickers: Please note, stickers from the app are not commercially licensed for paid/sponsored content use – please do not use (generic stickers such as “donation”, hearts, etc. are okay as long as they don’t contain any IP)

Additional Permissions: Do not feature any of the below elements in your branded content, unless you have written approval and/or rights:

• Logos / Third Party Intellectual Property 
• Other People / Extras in Content 
• Public Locations (including famous buildings, national parks, etc)

IG Creative Should Always…

• Playup current trends on IG reels 
• Include some sort of “hook” – the first 3 seconds are the most important! 
• Have sound on and make sure your video is vertical 
• Be sure to to tag / mention brand and use the required hashtags provided 
• Include a direct call to action (i.e. find product at…) 
• Integrate the brand or product as focal point of the storyline

TikTok Video Guidelines:

• XX TikTok video (15-60 seconds in length)
• Your post caption must contain #XXX, #XXX and #XXX
• Your post caption must tag @XXX

Production: For higher production value, we recommend filming out-of-app – you can then stitch together clips within the app once finalized (and be able to easily make edits). Make sure to create with vertical video in mind!

Please record your video without the TikTok watermark or added music in case the original file needs to be uploaded. 

• If you create your video within the TikTok app, please screen record your video before sharing to TikTok. An example of the process can be found here. Note, you will need to crop the top / bottom to be 9x16 and fit a FULL video screen.

Stickers: Please note, stickers from the app are not commercially licensed for paid/sponsored content use and should not be used

Additional Permissions: Do not feature any of the below elements in your branded content, unless you have written approval and/or rights:

• Logos / Third Party Intellectual Property 
• Other People / Extras in Content 
• Public Locations (including famous buildings, national parks, etc)

Music Clearance: Unless otherwise instructed, please ONLY use commercially licensed music found in the library HERE

TikTok Creative Should Always…

• Stick with a 9:16 full screen vertical video 
• Playup current trends on the app 
• Include some sort of “hook” – first 3 seconds are the most important! 
• Avoid adding text too close to the bottom (where caption appears) or near sidebar
• Be sure to to tag / mention brand and use the required hashtags provided 
• Include a direct call to action (i.e. find product at…) 
• Integrate the brand or product as focal point of the storyline

Pinterest Post Guidelines:

• XXX in-feed Pinterest post (image or video)
• Your post caption must contain #XXX, #XXX and #XXX
• Your post caption must mention the full brand name - XXX
• Please drive traffic to your personal tracking link (provided below in the Conversion Tracking Link section)

Signing up for the Rakuten Advertising Affiliate Network:

• Sign up for a free account using THIS LINK
• Validate your email and proceed to the registration form
• Complete the registration form to tell brands who you are and the kind of content you make. This also tells us the type of business you are for tax purposes because you will soon be earning money - WOOHOO!
• A successful sign-up and completed registration will bring you into the dashboard - CONGRATS!
• Update Payment Details - Make sure to complete your payment details, so there are not any delays in getting paid - pick from direct deposit or Paypal

Paid Media Requirements:

TikTok

• We ask that you follow the directions HERE to toggle on the branded partnership tool
• Because we will be running paid media for this campaign, please follow the instructions HERE when you post
  • Please toggle on for XXX days of usage (the team will be promoting your post through [DATE]) and send us your code within 24 hours of going live

Instagram

• Please be sure to tag @XXX with the Paid Partnership Tag on Instagram and adjust settings to allow a business partner to promote (instructions HERE)
• You will also be asked to accept our branded content requests once your content goes live

Pinterest

• Your Idea pin should meet the product specs for Idea ads, outlined HERE. Before publishing, you MUST tag XXX in the paid partnership tool
• You will also be asked to accept our branded content requests once your content goes live

Facebook Guidelines:

• XXX in-feed Facebook post
• Your post caption must contain #XXX, #XXX and #XXX
• Your post caption must tag @XXX

Facebook Reels Guidelines:

• XXX Facebook Reels post
• Your post caption must contain #XXX, #XXX and #XXX
• Your post caption must tag @XXX as a Branded Content Partner

YouTube Requirements:

• XXX YouTube Video
• Length of Video: The length of your video should align with the length of non-sponsored videos that you typically share on YouTube. The product should be integrated into your video for at least 3-4 minutes.
• FTC Disclosure: In order to meet FTC requirements for sponsored YouTube content, please include all of the following forms of disclosure: 
  • Video Overlay: Superimposed text overlay disclosure across the video for at least 10 seconds
    • Example: Thank you, XXX, for sponsoring this video)
  • Verbal: Within the first 15-30 seconds of the video, please verbally disclose that this video is part of a paid sponsorship 
    • Example: This video is sponsored by XXX
  • Video Description: A written disclosure within the first 2 lines (125 characters) of the video description above the “Show More”
    • Example: This is a paid partnership with XXX

• Optimizations: When you are ready to publish your YouTube video, please include the following optimizations below.  
  • Title: Include #XXX in the title in some form  
  • Video Description: Mention XXX in the description as well as a CTA, driving your viewers to visit the XXX product site (using your personal tracking link below) to learn more about XXX products 
  • Video Thumbnail: Show the product in the thumbnail or reduced-size image of the video to give viewers an idea of what the video is about

YouTube Shorts Guidelines:

• XXX YouTube Short Video (15-60 seconds in length)
• Your post title/caption must tag @XXX and include #ad and #Shorts
• Please note the title/caption is limited to 100 characters
• Please add the following tracking link as a pinned comment: XXX

Paid Promotion Label: Please follow the instructions below to add the Paid Promotion label to your Shorts after you have published. 

• On a computer, sign in to YouTube Studio
• From the left section, select Content
• Click the video you’d like to edit
• Select More options
• Check the box next to “My video contains paid promotion like a product placement, sponsorship, or endorsement.”
• Select SAVE

Production: For higher production value, we recommend filming out-of-app – you can then stitch together clips within the app once finalized (and be able to easily make edits). Make sure to create with vertical video in mind!

Please record your video without any watermarks or added music in case the original file needs to be uploaded.

Stickers: Please note, stickers from the app are not commercially licensed for paid/sponsored content use and should not be used

Additional Permissions: Do not feature any of the below elements in your branded content, unless you have written approval and/or rights:

• Logos / Third Party Intellectual Property 
• Other People / Extras in Content 
• Public Locations (including famous buildings, national parks, etc)

Music Clearance: Please only use original sounds or royalty-free production music and sounds. YouTube's Audio Library offers a wide selection of copyright-safe music and sound effects, which creators can access through YouTube Studio or directly at youtube.com/audiolibrary

YouTube Creative Should Always…

• Stick with a 9:16 full screen vertical video 
• Playup current trends on the app 
• Include some sort of “hook” – first 3 seconds are the most important! 
• Avoid adding text too close to the bottom (where caption appears) or near sidebar
• Be sure to to tag / mention brand and use the required hashtags provided 
• Include a direct call to action (i.e. find product at…) 
• Integrate the brand or product as focal point of the storyline

Product Review: 

• Please provide a 3-5 sentence thoughtful and honest product review
• Submit your review using the link provided via email
• Photos and videos appreciated, but are not required

High Resolution Images:

• XX High resolution images
• Make sure your images are unfiltered / unedited 
• Submit your images using the link provided via email or the upload button in the Content Requirements section below

Video Guidelines: 

• XXX high resolution videos, 6-15 seconds long, delivered in X:X format [9x16 vertical, 16x9 horizontal, 1x1, etc.]
• Please mention brand name / show the product within first 5 seconds of each video 
• Be mindful of safe zones for both Instagram Reels and TikTok
• Make sure your videos are unfiltered / unedited

Blog Guidelines:

• XXX Blog Post
• Length: The length of your blog post should be a minimum of XXX words

Blog Post Overview: XXX

FTC Disclosure: Please include the following disclosure at the top of your blog post: This post is sponsored by XXX.

Headline Requirements: Your headline must include XXX and one (or more of the following terms:

• XXX
• XXX
• XXX
• XXX

Hyperlink: Please hyperlink XXX each time you mention [BRAND NAME, PRODUCT NAME, ETC.]. Please include XXX hyperlinks 

Photos/Assets: Include a minimum of XXX photos within the blog post. Required Photos/Assets:

• XXX
• XXX
• XXX

Key Messaging/Talking Points:

• XXX
• XXX
• XXX

Twitch Stream Guidelines:

• XXX Twitch Stream
  • Stream on Month/Date/Year, Time
• Length: Stream for at minimum XXX minutes
  • Include a minimum of XXX CTAs per hour that you stream
    • You may stream for longer than the minimum required time, but the entire stream will be sponsored by XXX and the requirements of the campaign will be upheld during the entirety of the stream.

FTC Disclosure: 

• Include XXX and #ad or #sponsored in stream title
• Add “XX Sponsored Stream” with corresponding live stream date in your streaming schedule a week prior to the live stream
• Introduce XXX as the sponsor of the stream within the first 60 seconds of the stream, mentioning “This stream is sponsored by XXX” 
• Organically remind your audience that XXX is the sponsor of this stream periodically throughout the stream, as you see fit.

Twitch Environment Assets:

• Add banner(s) to Twitch environment during the sponsored stream. Approved creative assets can be found here. You are only permitted to use these creative assets.
• Include XXX as an iCommand in the chat that links [XXX]
  • Share XXX  iCommand 2x throughout the hour-long live stream, which will display a link to the Don’t Brawl Hungry promotional offer landing page (unique link to be provided via email)
• Key Messaging/Talking Points: 
  • XXX
  • XXX
  • XXX

Live Content Requirements: 

• Speak favorably about Brand, product quality, and overall experience in an authentic way
• Do not mention other brands as part of this stream unless prior written approval has been given
• Do not share inappropriate, unsafe, or explicit content during the stream and abide by Twitch’s Community Guidelines
• Do not engage in negative or inappropriate comments within the chat and always represent the brand in a positive, respectful manner.
• Create a stream highlight of the Brand promotion where the product is most featured, which cannot be deleted from 365 days.
• The Brand reserves the right to ask you to remove (or adjust) the content from your channel.  If you fail to remove the content from your channel the Brand may choose to withhold payment until you have corrected any adjustments requested and if your  content continues to not positively reflect Brand image, does not meet the campaign requirements, or behavior that goes against Twitch’s Community Guidelines, terminate their relationship with you.

Reporting Requirements: 

• Please plan on preparing a campaign reporting summary within 2 weeks after the campaign has completed
• Campaign reporting will include the following:
  • URL to steam
  • URL to highlight
  • Date streamed
  • Game Played
  • Time streamed
  • Live Views
  • Total Views 
  • Total Chat Messages
  • Total iCommand used in Chat
  • Twitter Impressions
  • Twitter Likes
  • Twitter Comments
  • Twitter Retweets