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    Campaign Performance Report: How to Analyze and Share Campaign Results

    Georgia
    • Updated

    In this Article:

    The Campaign Performance Report in Later Influence brings together every key metric from your influencer campaign — including engagement, reach, ROI, audience insights, and top-performing content.

    Use it to understand what’s working, optimize future campaigns, and share success with your team or stakeholders.

    Where to Find and Generate a Shareable Campaign Performance Report

    1. Open your campaign in Later Influence.
    2. Click the Performance tab at the top of the campaign view.
    3. (Optional) Click Share to generate a public link or export the report as a PDF.
      • From here, you can choose the sections you want to include in your report.

    Screenshot 2025-11-10 at 13.33.54.png

    Important:
    • Live report links update automatically as new posts bind or metrics refresh.
    • If you'd like to change the sections that are included in the report, generate a new link using the above steps. Updated sections will be applied to all existing links.

    Sections in the Campaign Performance Report

    Header

    Screenshot 2024-05-08 at 6.05.17 PM.png

    The header is included on the shareable report page and is not shown when viewing the Performance tab within the campaign.

    The header contains the following details, pulled from the Marketing Plan section of the campaign.

    • Campaign Name
    • Campaign Description
    • Budget
    • Content Due Date
    Note: To omit the Budget from the header, leave the field blank on the Marketing Plan in the Campaign setup, or edit it to 0 if a value has been entered previously.

    Content Tab

    Screenshot 2024-05-08 at 6.05.40 PM.png

    The Content tab gives you a detailed, visual breakdown of every piece of content included in your report.

    Here, you can:

    • View all bound campaign content (images, videos, Reels, Stories, TikToks)
    • Filter by platform, content type, or creator
    • See engagement and impression metrics per post
    • Access direct links to the live social posts
    • Export all content data for external reporting

    Summary

    The Summary section provides a high-level snapshot of your campaign’s overall performance.

    Screenshot 2025-11-10 at 13.22.41.png

    • Engagements: Total likes, comments, shares, clicks, and saves collected from campaign content.
    • Impressions: The total number of times campaign content was viewed.
    • Engagement Rate: Engagements ÷ Impressions × 100. Shows how actively audiences interacted with the content.
    • Posts: Total number of posts bound to the campaign (includes Reels, Stories, TikToks, etc.).
    • Estimated Cost of Content: Total fulfilled incentive value for all posts (if applicable).
    • Total Cost of Campaigns: Aggregated cost of all fulfilled incentives across the campaign.
    • Estimated Value Generated (EMV): The estimated dollar value of the campaign’s organic exposure, based on engagement and reach.
    • Estimated ROI: EMV ÷ Total Cost of Campaign (if cost data is available).
    Note: If cost data hasn’t been entered or incentives haven’t been fulfilled, cost and ROI fields will appear as “–”.

    Campaign Table 

    This interactive table displays campaign-specific metrics that you can customize.

    Screenshot 2025-11-10 at 12.53.21.png

    Performance Over Time

    Displays trends in engagement and impressions across your campaign timeline.

    Use it to:

    • Track how engagement changes after content launches.
    • Spot when new creator content drives spikes in performance.

    Screenshot 2025-11-10 at 12.46.36.png

    Top Content

    Highlights your best-performing posts across all creators.

    Each post includes:

    • Post preview and creator handle
    • Platform (Instagram, TikTok, etc.)
    • Engagements, Impressions, Engagement Rate (%)
    • Clicks (if link tracking is enabled)

    Use filters (date or campaign sections) to narrow the ranking and click a post thumbnail to open the live social post.

    Note: The Top Content section excludes any posts that do not include an image or video. If necessary, media files can be manually added to content after it is bound. See Editing Campaign Content for step-by-step instructions.

    Top Influencers

    Lists creators who drove the greatest impact for your campaign, based on total reach and engagement.

    You’ll see:

    • Creator handle and profile image
    • Engagements, Impressions, Avg. ER (%)
    • Share of total campaign results
    • Cost-based metrics (CPE, CPM, CPP) — once incentives are fulfilled

    Social Platform Reporting

    Screenshot 2025-11-10 at 12.47.08.png

    Filter the Performance view by platform (e.g., Instagram, TikTok) and media type (Posts, Reels, Stories, etc.) to compare channels and creative formats.

    Audience Demographics

    Screenshot 2025-11-10 at 12.47.21.png

    Understand who your campaign actually reached, based on verified creator audience data:

    • Gender Breakdown 
    • Age Groups
    • Top Locations
    Tip: Use these insights to confirm that you’re reaching your target demographic.

    Content by Network & Type

    Screenshot 2025-11-10 at 12.47.34.png

    Shows where and how your campaign performed best.

    Breaks down results by platform (Instagram, TikTok) and content format (Feed, Reels, Stories, etc.) with metrics for:

    • Number of posts
    • Total impressions and engagements
    • Average engagement rate
    • Use this to decide which networks and formats deliver the strongest ROI.

    Reviews

    If your campaign includes a Product Review requirement, the reviews section will display:

    • Total number of reviews collected
    • Average rating on a five-star scale
    • Average character count of reviews
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