Later’s Incentive Advisor provides cash compensation benchmarks for different types of creator content, backed by real data and powered by machine-learning.
As a brand, this helps you:
- predict how much you can expect to pay for content
- streamline campaign planning, budgeting, and forecasting
- reduce uncertainty in negotiations, and
- demonstrate a commitment to equitable, market-aligned compensation.
By providing data-backed estimations, Later’s Incentive Advisor helps take the guesswork out of setting fair content compensation rates for your campaigns.
Access Incentive Advisor
Incentive Advisor can be accessed from the Insights tab of the Influencer Lightbox:
A list of suggested low-to-high cash compensation rates will be listed next to each supported content type:
To access the Influencer Lightbox, select a creator’s profile image (not their name) from the list of search results or list of campaign participants.
Supported Content Types
Incentive Advisor provides compensation rate estimates for the following content types:
- Instagram feed posts
- Includes single-image and Multi-Photo (carousel) posts
- Instagram Reels
- Instagram Stories
- TikTok Posts
How Incentive Advisor Works
Incentive Advisor uses a machine-learning model powered by detailed audience and engagement analytics plus proprietary Later data to provide comprehensive, data-based estimates.
The data includes the following:
- Follower count
- Number of posts
- Types of posts
- Later’s proprietary information on actual incentive payouts